Professional Documents
Culture Documents
Internal factors:
Strengths:
Weaknesses:
1. Under penetrated Market : The total passenger traffic was only 50 million as
on 31st Dec 2005 amounting to only 0.05 trips per annum as compared to
developed nations like United States have 2.02 trips per annum.
2. Untapped Air Cargo Market: Air cargo market has not yet been fully taped in
the Indian markets and is expected that in the coming year’s large number of
players will have dedicated fleets.
3. Infrastructural constraints: The infrastructure development has not kept pace
with the growth in aviation services sector leading to a bottleneck. Huge
investment requirement for physical infrastructure for airports.
4. Airlines have a high "spoilage" rate compared to most other industries. Once
a flight leaves the gate, an empty seat is lost and non-revenue producing.
External factors:
Opportunities:
Threats:
Huge investments are expected to take place in aviation sector in near future. It
is estimated that by 2012,
SWOT Analysis
Kingfisher's Strengths
Kingfisher's Weaknesses
Highly priced.
Kingfisher is yet to build itself into an organisation; structures yet to fall
in place.
Not as professionally run as Jet; yet to build a professionally competent
team.
Chairman's people skills are better but employees have to work very
erratic hours.
Kingfisher's loads are lower than Jet's, which could be a reflection of its
marketing and sales ability.
Kingfisher’s Opportunities
Kingfisher’s Threats
SPACE MATRIX
Conservativ Aggressive
2.59
2.86
Defensive Competitive