SERVICE MARKETING

RADHIKA BHATTAD PGDM-BT 009

RAHUL KONDAPALLI PGDM-IB 035
BEST IN THE INDUSTRY
Airline: Jet Airways, Kingfisher, IndiGo
Courier: DTDC, EMC, First Flight
Hotel: Amanresorts Amanbagh, Oberoi Udaivilas, Taj
Mahal Palace & Tower
Beauty salon: LAKME, Naturals
Theme parks: Veegaland park, Ocean Park, Essel
World
Advertising: Ogilvy and Mather Limited, Mudra
communications Pvt. Ltd, JWT
BEST IN THE INDUSTRY
R&D: Mindtree, Zinnov, Safe Harbor
Education(colleges): St.Stephens, IIT, SRCC
Medical: Apollo, Artemis hospitals, AIIMS
Retail: Pantaloons, Shoppers Stop, Trent
Banks: Indian Bank, BOI, Axis Bank, HDFC
Consultancy: McKinsey, BNG, Bain & Company
VODAFONE
Vodafone Group Plc is the world's leading mobile
telecommunications company, with a significant presence
in Europe, the Middle East, Africa, Asia Pacific and the
United States through the Company's subsidiary
undertakings, joint ventures, associated undertakings
and investments.

Vodafone Essar, formerly known as Hutchison Essar is a

cellular operator in India that covers 23 telecom circles in
India based in Mumbai. Vodafone Essar is owned by
Vodafone 67% and Essar Group 33%.
BACKGROUND
Vodafone entered India in December, 2005
Successfully rebranded ‘Hutch’ as ‘Vodafone’
Tagline “Change is good” to… Baseline “Hutch is now
Vodafone”
Promotion by advertisements, events, programs, sales
promotions
Special features: Pug n Zoozoo
VODAFONE SERVICES
Tunes & Downloads Finance
Entertainment Travel
Sports Mails & messages
Devotional Dial in service
News Billing
Astrology Miscellaneous
NATURE OF SERVICE
Private service
Product service
After sales service
THEIR SERVICES
Directed towards customers
Standardized and customized services
Formal and Informal relationship with customers
Interaction is customer oriented
SEGMENTATION VARIABLES
Individuals and Corporate
Age: kids, teens, young adults, middle age, old age
Income level: Not specific
Personality: Introvert & Extrovert
All ethnic backgrounds
All professions
DIFFERENT WAYS OF POSITIONING
By features– easiest network to deal with
By benefit to customer- flat rate retail service
As an expert- services for all needs
Through smart tag lines- wherever you go our network
follows!
Through emotions- shown in the advertisements
THANK YOU