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  • Ip-Op Response Model

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    Pankaj Dogra
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    This document presents an input-output response model that examines the relationships between manufacturers, wholesalers, retailers, and consumers. It shows how manufacturer promotions and advertising, retailer location and advertising, price, product facings and shelf height can influence consumer purchases. The model also analyzes how manufacturer sales calls, trade deals, and allowances impact retailer sales and input-output relationships. It concludes by discussing how the input-output response analysis can help identify effective marketing systems and allow companies to exert more control through data collection and experimentation.

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    Ip-op Response Model

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    This document presents an input-output response model that examines the relationships between manufacturers, wholesalers, retailers, and consumers. It shows how manufacturer promotions and advertising, retailer location and advertising, price, product facings and shelf height can influence consumer purchases. The model also analyzes how manufacturer sales calls, trade deals, and allowances impact retailer sales and input-output relationships. It concludes by discussing how the input-output response analysis can help identify effective marketing systems and allow companies to exert more control through data collection and experimentation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views6 pages

    Ip-Op Response Model

    Uploaded by

    Pankaj Dogra
    This document presents an input-output response model that examines the relationships between manufacturers, wholesalers, retailers, and consumers. It shows how manufacturer promotions and advertising, retailer location and advertising, price, product facings and shelf height can influence consumer purchases. The model also analyzes how manufacturer sales calls, trade deals, and allowances impact retailer sales and input-output relationships. It concludes by discussing how the input-output response analysis can help identify effective marketing systems and allow companies to exert more control through data collection and experimentation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    PRESENTATION

    ON
    INPUT – OUTPUT
    RESPONSE MODEL
    By:
    VARUN JANDIAL MBA-32-2K5
    THE BUSINESS SCHOOL UNIVERSITY OF
    JAMMU.
    CONSUMER AS INPUT OUTPUT ENTITY

    Manufacturer's
    Promotions
    Manufacturer’s
    Advertising
    Retailer’s Location
    & Advertising A
    CONSUMER PURCHASE

    Price
    No. Of Facings
    Shelf Height
    RETAILER AS INPUT OUTPUT ENTITY

    Manufacturer's
    Promotions
    Manufacturer’s
    Advertising
    Price
    No. Of
    RETAILER Facings
    Shelf
    Height
    Sales Calls
    Trade Deals
    Allowances
    INPUT OUTPUT INTERRELATIONSHIPS

    Promotions
    Advertising

    Sales Calls Sales Calls


    Manufacturer Wholesaler Retailer
    Price Trade Deals
    Delivery Allowances

    Promotions Price
    Consumer
    Advertising No. Of Facings
    Shelf Height

    A Purchase
    INPUT OUTPUT RESPONSE MODEL

    Output
    (Units)

    Input ( $ and Units)


    INPUT OUTPUT RESPONSE ANALYSIS
    THE IMPLICATIONS

     Identification of most effective systems.


     Total system overview
     Exerting Control
     Data collection activity
     Theory of Input Output
     Willingness to experiment

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