TO STUDY THE RADIO LISTENING HABITS OF

COLLEGE STUDENTS IN PUNE CITY

Managerial Brief

By Group XII
 INTRODUCTION
Client : Manager of an upcoming radio channel in
Pune.

Target listeners : The manager of the radio channel

has decided to target college students as the main
listeners.
GENESIS OF THE PROBLEM

The manager wants to decide the content and the

program schedule that should be aired on the channel
to have maximum listenership specially by the college
students in Pune.

Program Schedule : The type of programs and the time slots at which
the programs should be broadcasted.
 CONCERNS OF THE
MANAGER
The manager wants to study the listening habits of
the target segment i.e. college students, with
respect to time and content of the program.
The manager wants to know the type of music that
college students prefer to listen e.g. Carnatic, Pop,
Classical, Instrumental, Cine Music etc.
Information sought by college students in talk
shows e.g. career talks, political talks, current
affairs, bollywood, advertisement, etc.
 RESEARCH PARAMETERS
Research budget- Rs 1000/-

Research completion time- February 2011

Number of man hours- 600 Man Hours (30 Weeks x 2

Hours/Week x 10 Researchers)
THANK YOU