A STUDY SOFT DRINK PREFERENCE OF RURAL CONSUMER

1)NAME…………………………

2)What is your sex?

⃞ 1 MALE
⃞2 FEMALE

3)What is your age?

⃞1 Less than 18
⃞2 18-24
⃞3 25-29
⃞4 30-34
⃞5 35-39
⃞6 >40

4)What is the highest level of education completed?

1 LESS THAN HIGH SCHOOL

2 COMPLETED HIGH SCHOOL
3 SOME COLLEGE
4 COMPLETED COLLEGE
5 SOME GRADUATE WORK
6 A GRADUATE DEGRE

5) Do you drink soft drinks? (Please put an ‘X’ in the appropriate box)
⃞1YES
⃞2 NO, if no, please return this questionnaire.

6)How many sodas do you drink per day?

_________ Sodas per day

7)Please indicate you preferences among the following types of sodas by

placing a “1” by your most preferred soda, a “2” by your second most
preferred soda, and a “3” by your least preferred soda….
______ REGULAR COLA
______ DIET COLA
______ LEMON-LIME SODAS
______ CHERRY COLA
______ FRUIT SODAS (ORANGE, GRAPE…)

8)Please check your favorite brand of soda. (Only put an ‘X’ in one box.)
⃞1COCA-COLA
⃞2PEPSI
⃞3SEVEN-UP
⃞4 SPRITE
⃞5FANTA
⃞6NONE OF THE ABOVE

9) In the past month, have you consumed a soda with your breakfast?
⃞1 YES
⃞ NO
2
 10)Please indicate your level of agreement or disagreement with each of the
following statements:

Statement STRONGLY
STRONGLY DISAGREE
AGREE
1. I understand the features of sodas well enough to
evaluate the brands. 1 2 3 4
5
2. I have a preference for one or more brands in the
soft drink class.
1 2 3 4
3. Soft drinks are a product for which I have no need 5
whatsoever.

4. I usually purchase the same brand within the soft 1 2 3 4

drink class. 5

5. If I received information that was contrary to my

preferred soft drink, I would still keep my 1 2 3 4
preferred brand. 5

6. If my preferred brand of soft drink is not available

at the store, it makes little difference to me if I 1 2 3 4
must choose another brand. 5

7. My preferred brand of soft drink helps me attain

the type of life I strive for. 1 2 3 4
5
8. This soft drink helps me express the “I” and within
myself. 1 2 3 4
5
9. I definitely have a “wanting” for soft drinks.

10. Most of the brands of soft drink are all alike. 1 2 3 4

5

1 2 3 4
5

1 2 3 4
5

11)What is the price you normally pay for a 300ml soft drink bottle (vending
machine size) ? Rs ____________ (please write-in the amount)

12)what occasion you take softdrinks?

Regular
During occasion
Not specific