E-commerce allows businesses to operate on a global scale compared to traditional commerce which is local or regional. Transactions through e-commerce take minutes while traditional commerce takes weeks. Buyers can select product attributes in e-commerce while sellers select them in traditional commerce. E-commerce businesses consider global markets when setting prices versus local markets for traditional businesses. Services in e-commerce are available 24/7 unlike traditional businesses which are only open certain hours on weekdays. E-commerce focuses on customer relations while traditional commerce focuses on product positioning. The main asset of an e-commerce business is its customer database rather than a physical location.
E-commerce allows businesses to operate on a global scale compared to traditional commerce which is local or regional. Transactions through e-commerce take minutes while traditional commerce takes weeks. Buyers can select product attributes in e-commerce while sellers select them in traditional commerce. E-commerce businesses consider global markets when setting prices versus local markets for traditional businesses. Services in e-commerce are available 24/7 unlike traditional businesses which are only open certain hours on weekdays. E-commerce focuses on customer relations while traditional commerce focuses on product positioning. The main asset of an e-commerce business is its customer database rather than a physical location.
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E-commerce allows businesses to operate on a global scale compared to traditional commerce which is local or regional. Transactions through e-commerce take minutes while traditional commerce takes weeks. Buyers can select product attributes in e-commerce while sellers select them in traditional commerce. E-commerce businesses consider global markets when setting prices versus local markets for traditional businesses. Services in e-commerce are available 24/7 unlike traditional businesses which are only open certain hours on weekdays. E-commerce focuses on customer relations while traditional commerce focuses on product positioning. The main asset of an e-commerce business is its customer database rather than a physical location.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Lecturer Traditional Commerce Electronic Commerce 1. Scope is local or 1. Scope is global regional 2. Time required for 2. Time required for business transaction is in business transaction is in terms of week. terms of minutes. 3. Product attributes is 3. Product attributes is selected by seller. selected by buyer. 4. Prices are listed by 4. Prices are listed by taking over view of local taking overview of the market. global market. 5. Service is available 5. Service is available between 9 a.m. to 5 p.m. round the clock. on working days. 6. Marketing focus is 6. Marketing focus is related to product related to customer position. relation. 7. Asset for traditional 7. Asset to E-Commerce business is location of is customer database. shop. 8. Value of the business 8. Value of the business is based on the product. is based on the product, information and service. Electronic Commerce Activities
1. Product or Service Search
2. Price Search 3. Actual Purchase 4. Payments Electronic Commerce Activities 1. Direct selling of goods Involves providing product information, and/or services over price details on the Internet to enable a the Internet customer to buy a product or service through off-line / on-line payment mechanisms. 2. Provision of Packaged Though not E-commerce, provides marketing or important information about the company company's products and provokes direct information on a or indirect enquiries and subsequent company homepage purchase. 3. Advertising banners Communicates packaged information on popular internet regarding the company advertised and sites for publicity provides links to the company's and marketing. homepage. The host company also earns some revenue by providing advertising space (not a true form of e-commerce, but adds for revenue generation). Electronic Commerce Activities 4. Priced Firms may provide priced information regarding Information products or services or provide comparative information that may be of value to niche customers. The information in some cases, may be provided free to end- customers as the featured firms products pay for the service. 5. Agent Firms may act as internet based agents and provide an Services internet site that helps in bringing the buyer and seller together and thereby earn commission income.
6. Research Firms may gather product preference and use,
and information through popular general sites like Development double click.com through information or through contents and use the information to provide targeted products Your Queries?? Questionnaire What is E-Commerce? What are the elements involve in it? What are E-Commerce Activities? Topics For Next Lecture