Social Networking :

Marketing Tool

Group 2
Anuj Sharma
Antra Mukherjee
Ishu Mann
Trideep Goswami
Nupur Roy
Madhav Uniyal
 Introduction
• Social network marketing is popularly called as Internet marketing.
• Today you can find many ways for internet marketing.
• Many people who enter this online marketing are less worried because of its
guaranteed success.
• If you see in Internet totally all types of products has been marketed online
without much effort.
• Internet attracts many business people to promote their business online.
• Social network marketing is grown to such a height that today many people
can't earn without it.

• Some of the most recognized network marketing tools are Face book, My
Space and LinkedIn. Twitter became regular place for people who have
newly entered the field of social network marketing.
 Types of SNS
• Blogging:
• Personal website or blog:
• Article selling:
• Email sending :
• Use social networking websites:
• Video promotion:
• Press Release or media release:
• Search Engine Optimization:
 Benefits:
Building Brand Image:
Boosting the Sales of the Company :
Help in finding Jobs:
Creating Social networking pages:
Exploiting the Niches:
Cheaper Cost of Advertisments for Business:
Success over Traditional Methods of Marketing:
 Drawbacks:
False Advertisments:
Misleading
Unsupported by Facts
Use of Puffery
Risk for Child Safety:
Misuse by Online Sexual Predators

Time Consuming:
Little Benefits in Comparison to Time

Identity Theft Easier:

 Conclusion:
• Over 50 million Internet users in India ,30 million are
active Social Networkers.
• Globally SNS are Growing Fast
Yahoo-505m,My Space-117m,Facebook-132m
Orkut is the most visited SNS in India with more than 13
million visitors which is three times its nearest competitor
i.e.Facebook