Social Media Marketing in Dubai:

There was a time when internet seemed a far-fetched dream. As time passed, it became a
virtual reality. 

There was a time when people thought of internet as a means for communication. Nowadays, it
is more like a social media marketing platform. It is not only a technological tool but a social-
psychological weapon to impact the target audience.

A Powerful Medium to Express:

People use social media to express their viewpoints, their love and passion for certain things or
their dislike for them. Be it Twitter or Facebook, LinkedIn or Google+, Instagram or Tumblr, they
love to share their preferences by promoting their favorable ideas while demoting the ones
they dislike. Social media is like a mirror that reflects people's thoughts and opinions. It is like a
digital log book that records emotions, likes, dislikes, etc. and then social media marketing
agencies acquire that data through several surveys to reach a conclusion. This helps them in
proposing a perfect strategy for commercializing their brand.

According to experts' analysis, social media is not just a small category of internet in today's
world but internet itself has become all about social media. People nowadays spend more than
half of their lives socializing virtually. Due to this inevitable importance of social media and its
involvement in lives of today's generation, social media marketing has become a raging
trend. It facilitates propagation of brand message ensuring maximum viewership.

Social media marketing companies are devising newer strategies at regular intervals to
advertise different brands and services. Every now and again, popular companies introduce a
unique social media marketing plan which later become a trendsetter in the industry. 

Increasing Users of Social Media:

In Dubai, social media marketing agencies are increasing day by day. They have taken charge of
the entire social media arena. People in UAE are getting used to the social media faster than
lightning. Statistics show that over 80% or so population of United Arab Emirates have been
active subscribers of Facebook. A brand cannot make itself popular without support of social
media marketing. 

Now is the time to implement what Erik Qualman said, people don't have a choice nor the time
now to think whether they DO social media. They have to think on how well they have to DO it!
Enterprises that do not make allowances for social media marketing in their budget often
experience a revenue loss. Companies nowadays accommodate social media marketing
experts essentially to help boost their social media presence and to make their product known.

 When something goes viral on internet, it means sure popularity.

 A brand's worth is now evaluated by the number of likes it earns, the number of shares it
features and the number of subscribers it gets.  

A Volunteering Customer:
In today's era, making a product and not marketing it through internet is like opening a
business and not telling anyone about it. 

Old marketing was to lure the customers in the lair but now times have changed. Product
brands need not lure the customers out of compulsion. Customers visit the brands' social media
pages of their own accord, like them, subscribe to them and become regular consumers.

Gone are the times when marketing a product took months of planning then following up
customers' feedback and reviews was an even more tedious job. 

Modern social media marketing strategies have made life easier. Public comments and reviews
instantly decide a product's fate. 

Companies follow their customer's reviews reverently to improve their products' quality. By
earning public approval they grow their brands' popularity.

Customer-Seller Relationship:
Marketing is no longer about selling your product but about stabilizing your relationship with
your customers. Social media gives a new touch of intimacy to the customer-seller relationship. 

Closeness brings trust, reliability and integrity and these qualities are a key to healthy
marketing.