Online Regional

Presence Development
Kyle Rohde
ER Marketing/Kansas City Region
The Crazy, Ever-Evolving Digital World
 Some Numbers
• Social outlets are the fastest growing use of the Internet
– 75% of U.S. online population is using social
technologies
• Facebook: 300 million active users (70 million in U.S.)
• Not just kids:
– Fastest growth 35-49
– Adults age 55 and older are quickly increasing their use
of social networks, up from 6 percent last year to 19
percent this year.
• Every minute, 20 hours of video are uploaded to YouTube
It’s Overwhelming!
 The Link
• Website
• Email
 G o t
e ’ ve
a t ? W !
W h o se
So e o f T h
O n
Regional Example - Atlanta
Regional Example - Nebraska
Example: KCRSCCA.org
 Regional Website Must-Haves
• Calendar of Events
• How to Get Involved
• Contact Form/Email
 Other Nice-to-Haves
• Photo Gallery
• Event Results
• Season Standings/Points
• Member Directory
• Newsletter/Magazine PDF editions
• Embedded Video
• Forums
• Content Management System (CMS)
Forums
 Resources
• PHPBB
– http://www.phpbb.com/
• vBulletin
– http://www.vbulletin.com/
 Content Management System (CMS)
• Tool that allows creation and updating of
website content…without the need for
technical knowledge/programming
Example: KyleRohde.com
 CMS Resources
• Ranking of Top Ten CMS Software
– Wordpress
– Drupal
• 10 Things to Consider When Choosing a CMS
• How to Choose the Right CMS
• 10 Simple Ways for Choosing the Perfect CMS
 Get Those Emails!
• Existing lists?
• Forums
• Pass around a sign-up at
your meetings/events
 Email Newsletters
• Why consider?
– Consistent communication is critical
– Timely
– Easier to create
– Less expensive to produce & mail
– Customizable
– Find out what people are interested in
 So what kind of things can you do?
• Educate
• Engage
• Inform
• Ask
• Measure
 Resources
• Constant Contact
– http://www.constantcontact.com
• Other Options
– MyEmma
– Bronto
– Vertical Response
– 50+ Others
 What else
have you got?
 Surveys
• Simple tools can lead to big insights
• Create in minutes > send via email
• Automatically tabulated results

• Resource
– Survey Monkey
• http://www.surveymonkey.com
Facebook
Remember the Link
Facebook
YouTube

Your Twitter
Website
& Email
Flickr
Forum
Questions?