RETAIL MANAGEMENT

By:
Syndicate A

10 Store locations for GAP in NCR region

 MAJOR BRANDS UNDER THE GAP BRAND NAME

1. Banana Republic

Conveys a more sophisticated image for an upscale customer seeking "modern,

accessible luxury“

2. Old Navy

Appeals to families and younger customers by emphasizing "fun, fashion, and

value" through a store experience that aims to deliver "energy and excitement."

GAP is a MID-PRICED FASHION BRAND

Who would be shopping in GAP stores?

•GAP is a brand with a strong American association : concept of ‘Foreign

Envy’

•GAP is a brand popularized by channels like MTV & VH1

•Customer segment interested in brands like Mango and Calvin Klein will
also be interested in a brand like GAP

•The apparels in the stores largely target the teens and youth
 Short listed locations:

1. South Extension Market

2. Saket
3. Vasant Vihar
4. Greater Kailash
5. Defence Colony Market

•Reasons for store selection:

•Major shopping hubs/hangout zones of the ‘yuppie’ crowd

•Presence of other competitor brands in close vicinity : One stop shopping

destinations

• Proximity to posh residential areas : The target segment