NEW PRODUCT

DEVELOPMENT PROCESS

PRESENTED BY

-VISHAL R PULI

S S JONDHALE INSTITUTE OF MANAGEMENT SCIENCE AND RESEARCH

 DEFINITION

NPD OR NEW PRODUCT DEVELOPMENT PROCESS SIMPLY

MEANS PROCESS OF BRINGING A PRODUCT OR SERVICE
INTO MARKET

THIS TERM IS USED IN ENGINEERING AS

WELL AS BUSSINESS FIELD

TODAY I WELL TAKE UP WHAT THIS TERM

ACTUALLY MEANS IN THE BUSSINESS FIELD

S S JONDHALE INSTITUTE OF MANAGEMENT SCIENCE AND RESEARCH

 THE PROCESS
IDEA GENERATION

IDEA SCREENING

CONCEPT DEVELOPMENT AND TESTING

BUSSINESS ANALYSIS

BETA TESTING AND MARKET TESTING

TECHNICAL IMPLEMENTATION

COMMERCIALIZATION

S S JONDHALE INSTITUTE OF MANAGEMENT SCIENCE AND RESEARCH

 BRAINSTORMING FOR A NEW PRODUCT,SERVICE IS
DONE IN THIS PHASE USING BASIC RESEARCH

 THIS BASIC REASEARCH IS DONE USING

“SWOT ANALYSIS”

SWOT ANALYSIS

SWOT ANALYSIS IS A STRATEGIC PLANNING METHOD USED

TO EVALUATE THE STRENGTHS,WEAKNESS,OPPORTUNITIES
AND THREATS.

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
IN THIS STAGE THE UNWANTED IDEAS OR CONCEPTS
ARE REMOVED.

SOME QUESTIONS TO BE ASKED?

WILL THE TARGET CUSTOMER BENEFIT FROM PRODUCT?

WHAT IS THE SIZE AND GROWTH FORECASTS OF THE

MARKET ?

WHAT IS THE CURRENT OR EXPECTED COMPETITIVE

PRESSURE FOR THE PRODUCT IDEA?

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
WHAT ARE THE INDUSTRY SALES AND MARKET
TRENDS THE PRODUCT IDEA IS BASED ON?

IS IT TECHNICALLY FEASIBLE TO MANUFACTURE

THE PRODUCT?

WILL THE PRODUCT BE PROFITABLE WHEN

MANUFACTURED AND DELIVERED TO THE CUSTOMER
AT THE TARGET PRICE?

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
THIS STAGE IS MORE FOCUSED ON DEVELOPING
THE PRODUCT FEATURES.

WHAT BENEFITS IS THE PRODUCT GOING TO

PROVIDE TO CUSTOMERS?

THIS STAGE ALSO DEALS INTO THE TESTING PART

OF THE PRODUCT.

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
THIS STAGE DEALS WITH THE PREDICTION
OF SALES OF THE PARTICULAR PRODUCT.

THE SELLING PRICE OF THE PRODUCT IS

ALSO DECIDED IN THIS STAGE.

THE PROFITABILITY AND BREAKEVEN POINT

IS ALSO DONE IN THIS STAGE.

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
A PHYSICAL PROTOTYPE OR MOCK UP OF THE PRODUCT
IS MADE.

THIS PRODUCT IS THEN TESTED IN DIFFERENT

CONDITIONS.

MARKET TESTING IS DONE ON A PARTICULAR TARGET

MARKET TO CHECK MARKET ACCEPTANCE.

NECESSARY ADJUSTMENTS ARE MADE WHEREVER

NECESSARY.

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
A FULL FLEDGE PRODUCTION OF THE PRODUCT
TAKES IN THIS STAGE.

LOT OF THINGS LIKE

 RESOURCE ESTIMATION

 LOGISTICS PLAN

 SUPPLIER COLLABRATION

 PROGRAM REVIEW AND PLANNING

 CONTINGENCY PLANNING

IS DECIDED IN THIS STAGE

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
FINALLY IN THIS STAGE THE PRODUCT IS
SENT INTO THE MARKET FOR SALE.

ADVERTISEMENTS AND PROMOTIONS FORM A

PART OF THIS STAGE.

“CRITICAL PATH ANALYSIS” IS MOST USEFUL AT

THIS STAGE.

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH
 THANK YOU!

S S JONDHALE INSTITUTE OF
MANAGEMENT SCIENCE AND RESEARCH