Swot Analysis Sheet

Strengths Weaknesses Opportunities Threats

Product/ Service Our services are The lack of the Most people are The rate of
Offering considerably desirable experts learning the inflation is a threat
cheap compared in real estate is importance of to us.
to the market limiting our owning homes The upcoming
price. expansion. and lands. There companies are
Our houses are are so many offering services
modern and money lenders, so at relatively
designed to fit accessing loans cheaper prices
all the purposes. for further than us. There are
They are also expansion is easy. so many
pocket friendly. The new upcoming
technologies such companies, so
as CRM have competition is
made operations stiff.
and management
more easily.
Brand/ Marketing The company is The company has It is easy to find Social media has
well respected in a small marketing new potential made all the
the society. team. clients over the information
Since we are internet. Due to public, even to our
located in a well the recent rivals. As a result,
desirable advancements in our competitors
community, social media, are easily copying
marketing has marketing has our strategies and
always been been made easier. tactics.
easy.
Staff/HR We have a The staff and HR The new Our recent
competent real lack the technologies such expansions need
estate workforce. knowledge of the as CRM will make more trained team,
The Human new trends and it for the staff to which is rare to
resource technology in real manage our find.
manager is estate. properties and
competent and clients.
has an
experience of
more than 10
years.
Finance We are well The company There are new Loaning
connected to does not have tools available for companies have
hard-money enough managing increased charges
lenders. unborrowed finances. due to inflation
capital for and increased
expansion. operation fee. This
is therefore likely
to force us to
increase our
service fee and
 also the prices of
our products.
Operations/ We have solid Our team lacks the The new Advancement in
Management knowledge of required technologies will technology might
taxation in the knowledge to make operations push us to
real estate operate with the and management upgrade, which
sector. We have recent technology, more easily. It is will require extra
acquired the for instance, they easy to manage capital.
latest software experiencing our properties and
and operations difficulties in clients using the
are easier and operating the technologies such
more recently acquired as CRM.
convenient. software.
Market The company The market is full Many people are Competition is on
has access to a of rivals. We are moving to towns, the rise.
wealthy natural located in a hilly so, we have
market. place, which readily available
needs a lot of customers.
money for
development. The
place also lacks
enough space for
expansion.
Can any of your strengths help with improving your weaknesses or combating your threats? If
so, please describe how below.
 Since I am well connected to money lenders, I will seek enough capital to expand my business to
other towns to compete favorably with my rivals.

Based on the information above, what are your immediate goals/next steps?
I will train my team to prepare them for the upcoming technological advancements. I will also
increase my marketing force to reach more potential clients from all over the state.

Based on the information above, what are your long-term goals/next steps?
  I am planning to expand my operations and open branches in several markets across the state. I also
plan to upgrade my mode of operations to include all recent real estate technologies to make
management more convenient.
 Competitor Data Collection Plan
Competitor Importance
Competitor
FACTOR Me Competitor B to
A C
Customer

Very
important
Cheap for our
rentals, fully Leasing of land customers
customized to companies who are
Property
management which want to looking for
management
of property, invest for a new homes,
and leasing of Leasing of
Products Holiday period of time. travelling
property such land.
Rentals Property for a
as rentals and
(Airbnb), management, holiday, and
land.
real estate, holiday rentals, those who
and staging. and rentals. have
property but
no time to
manage.
Leases out an
acre at $100
$925,000 for a large per year. $140 for an
5-bedroom Property acre per year.
apartment in the management is $1, 225 per Cheap price
$6, 200 per
Price US. based on month for a attracts
acre of land.
A full home for commission, four-bedroom customers.
vacation goes at which is $120 house in
$10, 000 per month. per month for a Florida.
5-bedroom
apartment.
Customers
are attracted
by the best
Quality Excellent quality. Good. Excellent. Poor quality.
quality
services and
products.

Selection

Leasing of
Managing of Property property and Leasing of
Service
property. management. property land.
management.
Reliability Highly reliable Relatively Highly Unreliable. Reliability
reliable. reliable. assures
customer of
service
 Competitor Importance
Competitor
FACTOR Me Competitor B to
A C
Customer

delivery
within the
agreed time.
Customers
are always
looking for a
reliable
company to
source
services and
products.
Stability is
important to
customers
since they
are assured
of unending
relationship
with the
company. If
a company
is not stable,
Stability Very stable Stable Very stable. Instable
customers
will be
worried of
its durability
in the
market and
are always
scared to
purchase
from such
companies.
Experienced
I have a team of
company
directors with over
5 years of 1 year assures
Expertise 10 years’ 15 years.
experience expertise. customer of
experience in the
the best
real estate sector.
services.
The company is Reputation
Company well known and The company Relatively Bad gives
Reputation very respected is respected. reputable. reputation. assurance to
across the state. customers.
 Competitor Importance
Competitor
FACTOR Me Competitor B to
A C
Customer

Located in A prime
Florida and location for
Located in
other cities a business is
The company is Florida and
Located in across the good for
Location located in Florida, five other
Florida State and easy
USA. towns across
other nations accessibility
the State
over the by
globe. customers.
A well-
organized
Very organized staff company
and management, gives a
Well organized Very organized
has a very clean Disorganized notion to
management staff,
Appearance premise, well staff and customers
and clean operations, and
organized offices. that its
offices. clean offices.
operational services and
strategies. products are
the best and
very legit.
Customers
Express sale, Express sale,
Express sale want a
Sales private agreement, and tender
Express sale and Private reliable and
Method tender and interest and interest
treaty secure mode
expression. expression.
of exchange.
Credit
Policies
Social media
platforms such as
Facebooks, Twitter,
Helps to
and Instagram.
Facebook, Social media, reach out to
Other advertising
Twitter, Website, many
platforms used are
Television, and android Social media customers
Advertising communication
Radio applications, platforms. and places
channels such as
advertisements radio the business
Radios and
. advertisements. in the
Televisions. We
frontline.
also have posters,
banners, and
business cards.
Image The company is The company The company The The
well known for leases lands for is well known company is company
selling property at farming in for renting out not yet well image gives
relatively cheaper areas where classy holiday established customers
 Competitor Importance
Competitor
FACTOR Me Competitor B to
A C
Customer

the
perception
and its
there is plenty homes to of the
customers
prices compared to of water and customers quality,
have filled
its competitors. goo across the price, and
several
accessibility. world. the level of
complains.
risk to
customers.

Positioning of the Company

I have the experience and education training required to operate a real estate company.
Additionally, people who come to Florida on a vacation mostly want to enjoy a short stay.
Therefore, this is a market gap that I realized and would fit in perfectly well, since I have
vacation homes rented on monthly basis. My marketing team, which is a team of
professionals, will also assist the company in attracting people who want to sell their homes
and those who want to have a manager for their properties.
How to Market my Products and Services
I will use social media accounts on various platforms such as Twitter, Facebook, and
Instagram. Communication platforms such as radio and Televisions will also be used to host
our marketing team from time to time. Other marketing tools and tactics the business will use
are a well-designed website with well enabled and visible social sharing, mobile application,
trade shows, email marketing, flyers, brochures, posters, business cards, content marketing,
referrals, and public relations. Television shows will be the most used advertisement tactic
since it is easy to catch the attention of viewers. The shows will be held once in every month.
I want to brand my company as the best provider of vocational homes in Florida. I will use
my business logo, business cards, flyers, brochures, digital signage and posters to market the
company. They will play important role in reinforcing the brand, draw customers’ attention,
and convey important information to our them.
Marketing Expenses Strategy Chart
Target Market 1 Target Market 2 Target Market 3

One-Time
Expenses
Monthly or Annual
Expenses

Labor Costs

Location
Wells & Boyd is located in Florida. The place attracts most people for vacations and these
people are the customers for the company’s vacation homes. The government of Florida also
supports new developments, and the state has no payroll tax, no personal income taxation,
and has a low corporate tax rate, which makes it favorable for businesses.
Distribution Channels
The company is planning to develop an ecommerce website that will enable its buyers to
interact with products online and purchase what they need or place a bidding online.
Currently, it is selling directs to clients, and has employed a good team of sale executives
who market our products and attract potential clients.
Management and Organization
John Marks
General manager
John Marks is the company’s general manager. He is an experienced realtor with more than
10 years in the field.
Angela Maurice
Licensed Sales Executive.
She is the company’s licensed Sales executive who has several years of expertise in real
estate and within the local area of Florida. She is passionate about real estate business. She is
well known for her empathy, honesty, and professionalism. She has desirable knowledge in
the local area real market, and she is quite approachable and friendly.
Karen Kissinger
Accounts and Administration Director.
Karen is our book keeper, accounts expert, and administration manager in the company. She
has been in the book keeping sector for more than 20 years now, and her expertise has helped
our company to thrive. She is very flexible and able to acquire new skills very easily. Karen
is honest and always assures quality in everything she does.
Catherine Ziggler
Property Manager
Catherine Ziggler is a professional representative and the company’s property manager. She
has more than two year’s expertise while working as a manager within and outside Florida.
Her prior experience combined with her academic qualifications makes her the best real
house manager in the area. She is young, energetic and very organized in the business.
Gaps
The company has less sales representatives and is planning to expand to other states. As a
result, I am planning to hire a great team of sales executives who will carry on door-to-door
marketing of our products and services. I am also planning to hire a permanent financial
advisor who will aid the company in discovering more worthwhile opportunities in the future.
The Company’s Team of Experts
Attorney: Steve wine.
Accountant: Mike Cina.
Board of Directors: Nicholas Carlos, Annastacia Miguel, Watt Thompson, and Julliet
Maggy.
Advisory Board: Catherine Ziggler, Suzy Sue, Dwayne Michael, and Stacy Wells.
Insurance Agent: Lillian Kyle, and Cate Peterson.
Consultants: Onesmus Ziggler, Theophilus Jeremy, and Onesmus Mary.
Banker: Rosalia Morris.
Mentors and other Advisors: Rosalia Morris, Jasmine Sebastian, Janet Carlos, and Joel
Dennis.
Organizational Chart

Bio/s

Sales Representatives, HR team, and financial advisor.

Gaps in
Management or
Experience
 Catherine Ziggler, Suzy Sue, Dwayne Michael, Evans Ziggler, and Stacy Wells

Advisors

Organizational Chart

Startup Expenses & Capitalization

All are in the excel sheet.
Financial Plan

General
Manager

Public Relation Property Chief Chief

Manager Managers Accountant Consultant

Public Relation
Officer Sales Executive General Auditor

Public Relation
Sales Executive Assistant
Officer
Accountant