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One-hundred-twenty years Of editOrial freedOm

Ann Arbor, Michigan Tuesday, December 1, 2009 michigandaily.com

remembering mumbai faculty senate assembly

Sullivan
discusses
‘U’ budget
challenges
Provost says interested in learning about the
budget,” she said. “I know that it
increasing student makes some people’s eyes roll to
the back of their head. But in the
body size not the current situation, it’s much more
important for the information to be
solution to problems out there.”
Since 2002, the University has
By stephanie steinBerg reduced recurring general funding
Students value print

Source: 2008 Michigan Daily Readership Survey


Students value print
77% cite The Daily as a
primary news source

Source: 2008 Michigan Daily Readership Survey


Students value print
77% cite The Daily as a
primary news source
More than 90% read it
several times per week

Source: 2008 Michigan Daily Readership Survey


Daily advertising gets results

Source: 2008 Michigan Daily Readership Survey


Daily advertising gets results
25% of students bought something
after seeing it advertised in The Daily

Source: 2008 Michigan Daily Readership Survey


Daily advertising gets results
25% of students bought something
after seeing it advertised in The Daily
58% discussed an ad with someone

Source: 2008 Michigan Daily Readership Survey


Daily advertising gets results
25% of students bought something
after seeing it advertised in The Daily
58% discussed an ad with someone
41% saved an ad for future reference

Source: 2008 Michigan Daily Readership Survey


Daily advertising gets results
25% of students bought something
after seeing it advertised in The Daily
58% discussed an ad with someone
41% saved an ad for future reference
33% passed along an ad to others
Source: 2008 Michigan Daily Readership Survey
The Daily is Ann Arbor’s only
daily newspaper
The Daily is Ann Arbor’s only
daily newspaper
The Ann Arbor Journal S M T W T F S
The Daily is Ann Arbor’s only
daily newspaper
The Ann Arbor Journal S M T W T F S

annarbor.com S M T W T F S
The Daily is Ann Arbor’s only
daily newspaper
The Ann Arbor Journal S M T W T F S

annarbor.com S M T W T F S

The Michigan Daily S M T W T F S


We’re among the most popular
online college newspapers

Sources: Compete.com
Google Analytics Report, Oct. 2009
We’re among the most popular
online college newspapers
163,000 people visit every month

Sources: Compete.com
Google Analytics Report, Oct. 2009
We’re among the most popular
online college newspapers
163,000 people visit every month
Readers are in 165 countries

Sources: Compete.com
Google Analytics Report, Oct. 2009
We’re among the most popular
online college newspapers
163,000 people visit every month
Readers are in 165 countries
Each browses 3 minutes on average

Sources: Compete.com
Google Analytics Report, Oct. 2009
Our online readers are:
Affluent 56% have more than a $60,000 income

Source: Quantcast.com
Our online readers are:
Affluent 56% have more than a $60,000 income

Older 64% are 35 years old or more

Source: Quantcast.com
Our online readers are:
Affluent 56% have more than a $60,000 income

Older 64% are 35 years old or more

Loyal 28% visit the site regularly

Source: Quantcast.com
Unlike The Daily in print
Unlike The Daily in print
The site is updated throughout the day
Unlike The Daily in print
The site is updated throughout the day
Online content is rich and unrestricted
by pages
Unlike The Daily in print
The site is updated throughout the day
Online content is rich and unrestricted
by pages
Online ad impact can be measured
easily and in many ways
Who should advertise where?
Advertise in print
Drive local U-M traffic
to your door.
stimulate sales for your business
increase attendance at an event

reach current students, faculty and staff


Advertise online
Drive worldwide U-M traffic
to your virtual door.
stimulate e-commerce
attract online newsletter subscribers

reach alumni, parents and students abroad


Advertise in both
Total access to students,
faculty, staff, parents and
alumni worldwide.
michigandaily.com/advertise

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