Sports Utility Vehicle Pick Up Trucks Compact Cars Un-positioned

1. Less than 3% 1. Off-road is better. 1.Bad Comfort Level 1. Open to whole

market share market.
of SUVs

2. Off-Road 2. Style is better. 2. Wide market. 2. Over expenditure in

performance is good advertisement.
but comparatively less
than the available Top
performers.
3.Comfort level is 3. Good Market 3. Lower Price
better perception for import Range.
trucks.
4. Style is better. 4. More market than 4. Offers more
SUVs but less than versatile.
Compact Groups.
5. Less price. 5. Good looking.
6. Smaller and
Lighter.