Case Study- Panorid Pain Balm

BY::
Ashutosh Singh Sengar
Ashwani Singh
Arpit Krishna
Punit Khatnani
Syed Nasheedul Hasan
 Yes
 As in todays era the customer is the king of market and the
awareness plays an important role.

 Customer nowadays are modern and educated they know

the side effect of analgesic.

 To aware customer about Panorid balm which is traditional

and ayurvedic.

 To aware the customer about no side effect of the product

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 PRE TEST
 The video which has been developed for advertisement
should be copy tested around colleges.

 Which will be done for ten small groups.

 To see that the message delivered is effective or not.

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 NO
 As rope is always related with strength, advertisement also
showed the intensity & strength of pain.

 A rope always irritate skin.

 Where towel is related with softness.