SENA

LEARNING ACTIVITY 3

EVIDENCE: GETTING THE HIDDEN MESSAGE

PRESENTED TO:

ROQUE AUGUSTO BUENO ARCHBOLD

PRESENTED BY:

SULEYDE PEÑA ORTIZ

BOGOTÁ D.C, 1/03/2021

 ANSWERS
Questions
What is being advertised?
Why is a different color used in the product’s
name?
What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
What do you think or conclude about the ad?
Answers
A product to clean.
Perhaps to highlight and
remember.
The product is not explicit to
which population is focused or
what it serves. So it suggests
that it is a product for body or
industrial use.
If you put feminine figures and
there are few indications that
it is generated an expectation
of a product of restricted
consumption.
The description is honest, and
the interpretation is relative,
as it promises to clean and
nothing more, appeals to red
letters and a happy doll, and
through this to the recall of
other products perhaps ... to
generate expectation, but this
Is completely lawful.
I think it's a clean,
opportunistic and well-crafted

ANSWERS
Questions
What is being advertised?
Why is a different color used in the product’s
name?
What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
What do you think or conclude about the ad?
ad that appeals to average
consumer intrigue to entice it.
Answers
Mineral wáter.
In order to convey to the
consumer an expectation of
purity and health through the
product.
General try the idea of having
an athletic body by its
consumption, with models
that suggest it and that the
water is pure showing the
mountains.
If it is used, are the models,
suggests that the consumer
will be benefited with similar
qualities if he takes the water,
showing the models in the ad
drinking water does this.
You may not be very honest or
conducive, since having fitness
body does not depend on just
drinking the water as the
advertisement indicates.
I think it's a modern average
advertisement, which
attributes many qualities to
your product using
stereotypes and other visual
aids.