Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? is a street cleaning

product "Xtreme LPQ"

Cause it's easier to

Why is a different color used in the product’s name? notice the name and to
remember it

What hidden messages does the ad seem to have? that these types of
activities are only for
women housewives
Does the advertisement use emotional appeal? If yes,
how? If no, how could it?
If it does. This product
tries to convince me that
if I buy the product I will
have fewer problems in
 my life.

I don't think so, because

this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment

that this product is for

What do you think or conclude about the ad? women housewives, and
I would not buy it

Fuente: SENA

Questions Answers

What is being advertised? A mineral water to hydrate

Why is a different color used in the product’s

name? Because the product
makes it very evident.
What hidden messages does the ad seem to
thave? That this product is for
 people who do sports

Does the advertisement use emotional appeal? If

yes, how? If no, how could it? It afirmative since it tries
to convince that if we buy
it Will keep us in shape

Yes, because mineral

Is product’s description honest? Why or why not? water is good for
exercising

that this product, unlike

the previous one, is for
What do you think or conclude about the ad? men and women who like
sports, therefore I would
buy it.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.