Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Questions Answers

A product to clean that is

What is being advertised?
called: Xtreme LPQ

Why is a different color used in the product’s Perhaps to highlight and

name? remember the name

The product is not explicit

to which population is
focused or what it serves.
But, if we focus on the
What hidden messages does the ad seem to
woman image, it
have?
suggests that all tasks
related with tidiness are
just for women.
 Indeed it does. This
product tries to convince
Does the advertisement use emotional appeal? If
us that if you buy it,
yes, how? If no, how could it?
you're gonna have less
problems everyday

I don't think so, because

this description doesn't
show me how the product
works, neither some
proofs about its
accomplishment. The
interpretation is relative,
Is product’s description honest? Why or why not?
as it promises only to
clean and nothing more,
appeals to red letters and
a happy doll, and through
this to the recall of other
products perhaps ... to
generate expectation

I think it's an opportunistic

and well-designed ad,
which appeals to the
average intrigue of
What do you think or conclude about the ad? housewives to attract
them and doesn't
encourage me to buy that
product.
 Questions Answers

An excellent healthy
What is being advertised? mineral water which is
named as: “LPQ sparkle”

To make the consumer

Why is a different color used in the product’s
feel an expectation of
name? purity and health through
of it.

It approves the wrong

required idea of having
What hidden messages does the ad seem to an athletic body and a
have? good-looking face, as a
celebrity or a rockstar, to
appear in commercials
and advertising images.
 If they are used, they are
the models, they are
Does the advertisement use emotional appeal? If suggesting that we, as
yes, how? If no, how could it? consumers of "LPQ
sparkle", will be benefited
with similar qualities if we
drink that water.

No, it is not, since having

a physical body does not
depend only on drinking
water as the
advertisement indicates.
Is product’s description honest? Why or why not? There are studies that
show that mineral water
is only ... Water; It's
equally healthy this
refreshing liquid if we
serve us directly from the
tap of the kitchen.

This ad truly touches

people's selfsteem,
talking about heathy life
What do you think or conclude about the ad? using stereotypes and
other visual aids which
attributes many qualities
to the product.

When you finish your work, send the file to your instructor