7Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? A product to clean

Why is a different color used in the product’s Perhaps to highlight

name? and remember

The product is not

explicit to which
population is focused
What hidden messages does the ad seem to
or what it serves. So it
have?
suggests that it is a
product for body or
industrial use

Does the advertisement use emotional appeal? If

yes, how? If no, how could it? If you put feminine figures
and there are few
 indications that it is
generated an
expectation of a product
of restricted consumption

the description is honest,

and the interpretation
is relative, as it
promises to clean and
nothing more appeals to
red letters and a happy doll,
Is product’s description honest? Why or why not? and through this to the recall
of other products
perhaps ... to
generate expectation,
but this Is completely
lawful

I think it's a clean,

opportunistic and
well-crafted ad that
What do you think or conclude about the ad?
appeals to average
consumer intrigue to
entice it

Fuente: SENA
 Questions Answers
Mineral water
What is being advertised?

In order to convey to
the consumer an
Why is a different color used in the product’s expectation of purity
name? and health through the
product

General try the idea of

having an athletic body
What hidden messages does the ad seem to by its consumption
have? ,with models that
suggest it and that the
water is pure showing
the mountains

If it is used , are
the models, suggests that
the
consumer will benefited
Does the advertisement use emotional appeal? If with similar qualities if
yes, how? If no, how could it? he takes the water,
showing the models in
the ad drinking water
does this

You may not be very

honest or conducive
since having a fitness
Is product’s description honest? Why or why not? body does not depend on
just drinking the water as
the advertisement
indicates

What do you think or conclude about the ad? I think it's a

modern average
advertisement which
attributes many
qualities to your product
using stereotypes and
 other visual aids.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.