Learning activity 3

Evidence: Getting the hidden message

You have to study the Hidden messages mass media learning

material to develop this evidence and use the new vocabulary
that you learned in this learning material about media literacy and
media strategies to answer the questions.
Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? It's a cleaning product, isn't it? The

product is called: Xtreme LPQ

This is to highlight and remember the

Why is a different color used in the name, isn't it?
product’s name?

What hidden messages does the ad The product does not explain who it is
seem to have? intended for, but it does show us the
image of a woman, so it is women who
 use these products.

of course, it does, use the expression "

Does the advertisement use
emotional appeal? If yes, how? If no, make your life easier"
how could it?

I do not think so, we do not know if the

Is product’s description honest?
Why or why not?
product works or how it does it, it only
guarantees to clean, but it is not known if
it is a safe product or that they did it, it
leaves us an expectation, but it does not
show a reality, it is a commercial image
something simple lacks a lot of
imagination for a greater expression of
the product.

I believe that the ad is poor, it needs to

show more in the image it presents, and
although it leaves me with the intrigue, it
What do you think or conclude about is not entirely bad, and I would not buy
the ad? the product, its commercial does not
attract me.
 Fuente: SENA

Questions Answers

What is being advertised? An healthy mineral water which is

named "LPQ sparkle"

the consumer observes this change

Why is a different color used in the and shows purity and safety for
product’s name? their health when they eat it.

uses the idea of most mineral water

What hidden messages does the ad seem products, having a perfect body or
to have? a beautiful face, this product of
exercise days, since famous people
use in the image.

Does the advertisement use emotional

 Yes, they use attractive people in
their commercials consuming their
mineral waters, also those people
appeal? If yes, how? If no, how could it?
have perfect bodies, from
exercising and consuming their
product.

No, having an exercised body does

Is product’s description honest? Why or
why not?
not depend on drinking mineral
water, yes, it is necessary to drink
water but it is something that we all
do and not everyone has a perfect
body, so the advertisement for
mineral water is not true.

the commercial is very direct, and

affects a person with self-esteem,
since it speaks of a healthy life and
What do you think or conclude about the people with a good body use so the
ad? commercial is very effective and
highlights the qualities of the
product.

Una vez finalice la evidencia envíe al instructor el archivo a través

de la plataforma, así:
1. Guarde el archivo de su evidencia Getting the hidden
message en su computador.
2. Para enviar el archivo, ingrese a la evidencia Getting the
hidden message dé clic el botón ver  Evidencia 
3. Dé clic en Adjuntar archivo y busque el archivo en su
computador. Asegúrese de adjuntar el Getting the hidden
message
4. Para enviar la evidencia de clic en Contesta.
Note: This evidence is an individual activity. Remember to check the
learning guide in order to know if you have done all the assigned
activities, know how to develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.