Questions
What is being advertised?
Why is a different colour used in the product’s
name?
What hidden message does the ad seem to
have?
Does the advertisement use emotional appeal?
If yes, how? If no, how could it?
Is product’s description honest? Why or why
not?
What do you think or conclude about the ad?
AD #1
AD #2
Questions
What is being advertised?
Why is a different colour used in the product’s
name?
What hidden message does the ad seem to
have?
Does the advertisement use emotional appeal?
If yes, how? If no, how could it?
Is product’s description honest? Why or why
not?
What do you think or conclude about the ad?
Answers
A cleaning product
To emphasize the importance of the product
according to the ad
That the product will somehow make your life
easier
No. But could do that by showing up someone
pissed off of the inefficient cleaning products
and then showing a highlight of the same
person more chill because this one is far better
Yes. Because the product seems to actually
make your life easier
I think the ad is very lovely and honest. Also, if
you don’t like the product it wouldn’t be very
heavy since the cleaning products are very
cheap and is very easily swappable
Answers
Mineral water
For the same reason as the last one: emphasis
That the water has the capacity to keep you
fitter along with your training routine
Not emotional itself but in my opinion saying
that it keeps you fit is somehow appealing to
the feelings of the public because being fit is
something everybody wants, and saying that it
keeps you fit is somehow appealing to that
desire
No because mineral water can’t actually keep
you fit by itself
That the product helps you to keep yourself fit
by drinking it