Learning activity 3
Evidence: Getting the hidden message
Look at the following advertisements and answer the questions:
Fuente: SENA
Questions
What is being advertised?
Why is a different color used in the product’s
name?
What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Answers
A cleaning product called
“Xtreme LPQ”.
Cause it is easier to
notice the name and to
remember it.
The product is intended
to be used by women.
Yes, it does. This ad tries
to convince me that if I
buy the product, all my
cleaning problems will be
solved.
 I think not, the ad does
not specify what the
product does, where I
Is product’s description honest? Why or why not? can use it and how I
should use it.

The ad shows the

product as something
What do you think or conclude about the ad?
related to house cleaning,
but it is not flashy.

Fuente: SENA

Questions Answers
Mineral water called
What is being advertised? “LPQ sparkle”.

Why is a different color used in the product’s

It is intended to attract
name? attention.

What hidden messages does the ad seem to

have? That the product is made
 for sportsmen, athletes
and people who want to
keep in shape, the
bottom wants to show a
natural and healthy
environment.

Yes, it does. That if I

Does the advertisement use emotional appeal? If drink mineral water I will
yes, how? If no, how could it? be healthy and athletic.

I think not, just drinking

water will not make me
Is product’s description honest? Why or why not? healthy, there are other
factors such as exercise,
food and rest.

Bottled water is one of

the most polluting
What do you think or conclude about the ad? products in the world; it
does not represent
healthy life

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.