Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? A product to clean.

Why is a different color used in the product’s

name? Perhaps to highlight and
remember.

The product is not explicit

to which population is
What hidden messages does the ad seem to focused or hat it sever.
have? So it suggests that it is a
product for body or
industrial use.

Does the advertisement use emotional appeal? If

yes, how? If no, how could it? If you put feminine figures
and there are few
indications that it is
 generated an expectation
of a product of restricted
consumption.

The description is honest,

and the interpretation is
relative, as it promises to
clean and nothing more,
appeals to red letters and
Is product’s description honest? Why or why not?
a happy doll, and through
this to the recall of other
products perhaps, to
generate expectation, but
this is completely lawful.

I think it’s a clean,

opportunistic and well-
What do you think or conclude about the ad? crafted and that appeals
to average consumer
intrigue to entice it.

Fuente: SENA

Questions Answers
What is being advertised?
 Mineral water.

Why is a different color used in the product’s In order to convey to the

name? consumer an expectation
of purity and health
through the product.
General try the idea of
having an athletic body
by its consumption, with
What hidden messages does the ad seem to models that suggest it
have? and that the water is pure
showing the mountains.

If it is used, are the

models, suggests that the
consumer will be
Does the advertisement use emotional appeal? If benefited with similar
yes, how? If no, how could it? qualities if he takes the
water, showing the
models in the ad drinking
water does this.

You may not be very

honest or conducive,
since having a fitness
Is product’s description honest? Why or why not? body does not depend on
just drinking the water as
the advertisement
indicates.

I think it’s a modern

average advertisement
What do you think or conclude about the ad? which attributes many
qualities to your product
using stereotypes and
other visual aids

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.