Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

What is being advertised? A product to clean

Perhaps to highlight
Why is a different color used in the product’s and remember
name?

The product is not

explicit to which
population is focused
or what it serves. So it
What hidden messages does the ad seem to
suggests that it a
have?
product for body or
industrial use

Does the advertisement use emotional appeal? If If you put feminine

yes, how? If no, how could it? figures and there are
few indications that it is
 generated an
expectation of a
product of restricted
consumption.

The description is
honest, and the
interpretation is
relative, as it promises
to clean and nothing
more, appeals to red
letters and a happy doll,
Is product’s description honest? Why or why not?
and trough this to the
recall, other products
perhaps … to generate
expectation, but this is
lawful.

I think it´s a clean

opportunistic and well-
What do you think or conclude about the ad? crafted ad that appeals
to average consumer
intrigue to entice it.

Fuente: SENA
 Questions Answers

What is being advertised? Mineral water

In order to convey to
the consumer an
Why is a different color used in the product’s expectation of purity
name? and health through the
product

General try the idea of

having an athletic body
by its consumption,
What hidden messages does the ad seem to with models that
have? suggest it and that the
water is pure showing
the mountains..

If it is used, are the

models, suggests that
the consumer will be
benefited with similar
Does the advertisement use emotional appeal? If quialites if he takes the
yes, how? If no, how could it? water, showing the
models in the ad
drinking water does
this.

You many not be very

honest or conducive,
since having a fitness,
body does not depend
Is product’s description honest? Why or why not? on just drinking the
water as the
advertisement
indicates.

What do you think or conclude about the ad? I think it´s a modern
average advertisement,
which attributes many
 quialities to your
product using
stereotypes and other
visual aids.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.