Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

An advertisement is being
announced that itself
generates a facility of
What is being advertised?
better ease of removing
spots or the same mug

Because you want people

to regenerate and change
Why is a different color used in the product’s product for this product to
name? be undertaker and
likewise people are
satisfied with the product

What hidden messages does the ad seem to The message that has
have? hidden is that it is a
 renewed produitth so that
it makes a new extreme
cleaning towards what
this dirty being so that the
consumer and the
community is saturated
by that rapid use of
extreme dirties

Does not use an

appearance as you want
to reflect that the
Does the advertisement use emotional appeal? consumer see what type
If yes, how? If no, how could it? the product is being so as
to have to reap new sinks
of protective products
protection

If it is honest since
according to the product
Is product’s description honest? Why or why
it reflects that it makes an
not?
extreme cleaning in front
of the dirt

If the product is still

marketed and continues
to be effective in the face
What do you think or conclude about the ad? of dirts it will have a good
quality of offers to
consumers
 Fuente: SENA

Questions Answers
that a new water
mineral product has
come for this being
What is being advertised? going to be in shape
being so he has a good
form of both health and
emotional

Because it is a product
of renewal act towards
the planet extreme care
Why is a different color used in the product’s towards the mother
name? earth ground, as they
reap it is new water
minerals to have a
good body shape

that it is a new mineral

water material that
What hidden messages does the ad seem to
makes this in good way
have? being as well as
exercise riding a
bicycle or make the
 same deporters so that
this takes a prodyct
and may have a vood
care of your body

If you make an
emotional appeal since
Does the advertisement use emotional appeal? If
the product wants the
yes, how? If no, how could it? body of the consumer
to make this in shape

If why the sample

image that the two
people drink water and
Is product’s description honest? Why or why not? are well in their
physical form and ideal
for them

I think the product is

very good as it makes
an exploit a good
What do you think or conclude about the ad? physical form to Tearez
of this mineral being so
the consumer is
satisfied with the
product

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.