Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
The ad promotes a
What is being advertised? cleaning product.

The color in the design is

very subjective. Color
evokes different reactions
or perceptions. This is
Why is a different color used in the product’s
sometimes due to
name?
personal preferences and
other times due to
cultural background.

What hidden messages does the ad seem to

have?
It can be a way of
expressing the producer's
need to use a beautiful
 woman, the directness of
their service and their
speed. endowing the
company's logo with a
new level to include
elements that satisfy the
interest of this product.

Yes, Brands must

concentrate on causing
some sensation with their
Does the advertisement use emotional appeal? If
creative pieces and
yes, how? If no, how could it?
achieve a relationship of
exchange with users.

The brand must stop

thinking about advertising
campaigns and focus
their efforts on generating
conversations, since
focusing on a large
project only increases
Is product’s description honest? Why or why not? tolerance to failure and
promotes a
communication model in
which the objective is to
emit information, but not
necessarily useful for the
user.

Obviously, the end of all

business communication
is to move to action,
create emotional links
What do you think or conclude about the ad?
between the brand and
its public that foster a
lasting relationship.
 Fuente: SENA

Questions Answers

What is being advertised? The ad is offering bottled

mineral water

The sense of sight is

directly related to colors.
Colors affect the
Why is a different color used in the product’s consumer's senses more
name? easily than other stimuli
and may or may not
contribute to creating a
greater propensity to
purchase.

to pure and hard

advertising, is to publicize
What hidden messages does the ad seem to and promote a specific
have? product, and that for legal
reasons or bureaucratic
obstacles can not be
done otherwise.
 Human beings are
rational animals; that is,
we use the reason to
make decisions. Which is
true ... but only in part.
Does the advertisement use emotional appeal? If Because, as we are also
yes, how? If no, how could it? affective, the emotional
influences decisively in
our will, even in the
apparently logical
shopping processes,
such as a floor, computer
system or car.

You can access the easy,

the beautiful, the elegant
and even the great,
Is product’s description honest? Why or why not? without paying attention
to the small details that
perhaps are truly
important to the consume

Is a message that seeks

to disseminate certain
What do you think or conclude about the ad? information in order to
capture the attention of
potential customers,
users, buyers or viewers.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.