Media and Information Literacy (MIL): Deconstructing Media and Information Text in Advertisements
Group Number: 3
CREATOR
1. Who produced the advertisement?
Belo Medical Clinic
2. What other products and services does the
advertiser offer?
Skincare products and they also offer beauty services
such as facial, liposuction, botox, and such.
3. What is the purpose of the advertiser besides
selling a product or service?
The purpose of the advertiser besides selling a
product or service is to remind everyone to take
care of themselves for their own sake.
Product and Brand: Belo skin products
CONTENT
1. What Media Languages are present from the
assigned Media Text? Kindly elaborate and
provide examples.
In the video, we can see that they used aural language to
narrate what is happening to the girl when the lockdown is
still strictly implemented. In addition, they also used
written language where can be seen at the end of the video
where in, there’s a text saying “Tough times call for beauty
measures”. Also, subtitles throughout the video is also
considered as written language.
2. What signs and symbols are used to represent the
product or service?
The girl in the video was used to represent flaws that can
be improved or fixed by the product or services that they
are currently advertising.
3. What information are presented and what
important information are omitted or missing?
the information that was presented in the video was their
brand name and email address. Furthermore, the
information that are lacking was displaying the products
or services that would help the girl overcome her
imperfections or insecurities. In addition, they also didn’t
put the price range of their products and services that’s
Members:
Mikaela Layug Maxenne Elento
Charisse Aguirre Harvey Juntado
Zoe Mariano
CONSUMER
1. Who is the intended consumer – Mass or Niche?
Why?
The intended consumer was Niche audience because not all
people has interests in the field of beauty. Mostly, girls are
the ones who are interested with improving their overall
appearance. That’s why the video was only intended for
niche audience because what the video wants to advertise
was beauty products and services and not all of us are
interested with these.
2. What needs or wants of the consumer does the
advertisement try to satisfy?
The needs and wants of the consumers that the
advertisement tries to satisfy was improving their
appearance by promoting beauty products and services.
3. What is the effect of the advertisement to the
consumer?
The advertisements makes people want to avail their
services because mostly, women are insecure with
themselves and eager to improve their appearances.
 why it is lacking with information because most
consumers wanted to know first the price before they
book an appointment.

4. Does the advertisement promote any form of

convention prevalent in Philippine Media? Kindly
explain.

Yes, the advertisement promoted a story convention

particularly cause and effect. Due to pandemic, the girl was
isolated in their home. As a result, she had flaws and
imperfections as time goes by. She also forgot how to take
care of herself due to strict implementation of lockdown
back then.

Reference
Alagaran, J. R. Q., II. (2017). Media and information literacy: Empower the discerning audiences. Quezon City: Abiva Publishing House Inc.

Teacher’s comments:
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