Case Study

New BevMo! mobile site is

ABOUT BEVMO!
BevMo! is a leading U.S. beverage-lifestyle
retailer with 150 stores in California,
Arizona, and Washington. Since its
founding in 1994, the company has
successfully branded its stores as places
where “shopping for beverages is as fun
as drinking them.” BevMo!’s desktop
site, BevMo.com, is the #1 ‘bricks and
clicks’ beverage-lifestyle website online,
informing customers of new products and
deals, helping them find a nearby location,
and letting them purchase items for home
delivery or pickup from their local store.
BENEFITS OF THE
MOOVWEB PLATFORM
• Leverages existing desktop site for fast
delivery of initial mobile site in time for
holiday season
• Keeps desktop site in sync with mobile
experience
• Delivers engaging mobile experience
that empowers customers to shop on
their own terms
• High performance keeps customers
coming back for more
• Allows for cost effective, rapid
improvement of mobile business results
• Unifies desktop and mobile development
to optimize business agility
the perfect solution for
today’s consumer.
BevMo! launches high performance mobile experience in record
time by leveraging Moovweb’s responsive delivery platform.
THE CHALLENGE
Take the BevMo! Experience Mobile,
Reinforcing the Brand and Driving In-Store Engagement
Over the last two years, the company many of our customers would be
has seen a significant shift in online visiting and interacting with
traffic from desktop to mobile visitors. BevMo.com via a mobile device. We
“There was an inflection point in 2012 needed an engaging solution,” recalls
where BevMo! realized that by 2013 BevMo! CMO Francesca Schuler.
BevMo! was looking to cement the
relationship between mobile users
and the company’s physical stores.
Customers were already using their
phones to search for information
about store locations and in-store
events, and for product discovery.
But neither store locator nor search
functions were mobile optimized.
“Our goal is to excel at multi-channel
customer engagement,” Schuler adds.
“So it was clear that we needed a
mobile solution to offer our customers
the experience they expect from
BevMo!, optimized for mobile.”
The company quickly determined
it needed a comprehensive mobile
solution that would:
Enrich Brand Engagement President Information Technology Bob
It was crucial that the mobile site Graham. “We needed a solution that
deliver an experience that matched was easy to navigate, fast, reliable and
BevMo!’s brand identity as a fun place secure.”
to find your favorite beverages and
related products. Functionality such
See Fast Implementation
as store location search, product Time to market was top of mind.
discovery, and ordering, all had to be BevMo! needed the solution deployed
reliable, fast, and easy to navigate— quickly.
driving customers to the store and
making the mobile site a valued in- Exploit the Screen
store shopping companion once they
While detailed graphic presentations
were there.
of merchandise makes BevMo!’s
traditional site successful, the mobile
Be a Scalable,
solution requires a search and
High Performance Solution discovery look and feel that mobile
“Speed and ease of navigation are users expect.
some of the biggest issues with mobile
optimized today,” notes BevMo! Vice

“There was an inflection point in “Speed is one of the biggest issues

2012 where we realized that by
2013 that many of our customers
would be visiting and interaction
with BevMo.com on a mobile device
and we needed an engaging solution.
—Francesca Schuler
BevMo! CMO
with mobile optimized sites today.
We needed a solution that would
work both fast and reliably.
”
—Bob Graham
Vice President Information Technology
”

“Moovweb’s ability to transform
our brand into a mobile site that
was fun, cool, and approachable, is
something that we feel really good
about. When the site opens on
your phone, you know its BevMo!
It really was custom designed to
resonate and align with our brand.
”
—Francesca Schuler
THE RESULTS:
Extending the BevMo! Brand ability to transform our brand into
and Shopping Experience a mobile site that was fun, cool and
approachable, is something that we
To cement the relationship between
feel really good about” Schuler adds.
mobile users and the company’s
“When the site opens on your phone,
physical stores, BevMo! transformed
you know it’s BevMo!.”
their desktop site into a customized,
mobile-optimized experience— Mobile Site Delivered
increasing business agility, driving
in Record Time
real business results and reducing
development time. The Moovweb platform enabled
BevMo! to launch its mobile site in
Improved Mobile Experience time to meet the demand of its annual
Fall “5 cent sale.” The development
“This is a big success for us,” says CMO
team was able to eliminate any back-
Schuler. By leveraging existing web
end work and focus 100% of their time
investments, Moovweb’s platform
on design and delivery of an amazing
empowered us to transform, reorder
front end experience because the
and streamline the features most
platform allowed BevMo! to leverage
commonly used by BevMo! customers
all of their existing web assets. As a
on the go.
result, the site was delivered in just a
Store locator, product search, and few short weeks.
party drink calculator functions
were improved to engage the mobile High Performance Keeps
user. Checkout was streamlined, so Customers Returning to
customers can order from anywhere BevMo!’s Mobile Site
for in- store pickup within the hour.
Moovweb employs the latest cloud-
And the mobile site now features a
based technology, ensuring BevMo!
cocktail recipe section that works
mobile users receive the best user
with QR codes displayed in-store, a
experiences no matter what device
function popular with both customers
they’re using—ultimately keeping
and BevMo! staff, who are using it to
BevMo!’s valued customers coming
excite and delight.
back to the site time and time again.
Customized for
Brand Consistency
The mobile optimized site was
customized to resonate and align with
BevMo!’s brand identity. “Moovweb’s

RESPONSIVE DELIVERY
Responsive delivery is a methodology
employed to deliver HTML5 user
experiences on a variety of devices—
typically mobile and tablet—by
programmatically transforming the
user experience available on an existing
traditional web site.  The transformed
interface interacts with the same back-
end infrastructure as the source web
interface.  This approach has significant
advantages in ROI , time-to-market,
maintenance cost, and end-user
experience quality over competing
methodologies.
“We wanted a high performance,
high quality solution. Additionally,
because of our hard aggressive
deadlines, we needed a solution
that could provide fast time to
market. Moovweb exceeded our
expectations.
” —Bob Graham
To learn more,
visit us on the web at
www.moovweb.com
201 Spear Street, 3rd Floor
San Francisco CA 94105
1-877-666-8932
go@moovweb.com
@moovweb
© 2013 Moovweb All rights reserved.
WHY MOOVWEB’S
RESPONSIVE DELIVERY PLATFORM?
Early approaches to delivering mobile experiences have created expensive
silos that are time consuming, expensive and oftentimes results in experiences
that are out of sync with websites. Now, there’s a next generation approach
to mobility from Moovweb. This approach is called responsive delivery and it
offered BevMo! a unique opportunity to quickly mobilize their desktop site,
driving customer loyalty through their store locator, product search and party
drink calculator­—just in time for the holiday season.
The Moovweb Advantage Always in Sync for Lower Cost
Moovweb’s cloud-based mobile The BevMo! mobile site is always
platform offered BevMo! a modern in sync with the desktop site since
approach that unified their desktop the Moovweb platform leverages
and mobile strategies with Moovweb’s all existing business logic, process,
responsive delivery platform, creating workflows and assets in real time. This
highly customized experiences, driving means that changes made to a single
real business results, and reducing code base get reflected in all endpoints
development time and cost. automatically, cutting cost and ensuring
Leveraging Existing
consumers get the best experience no
matter what device they’re using.
Infrastructure
Lightning-Fast Performance
Moovweb streamlined BevMo!’s
mobile projects by leveraging existing Moovweb employs the latest cloud-
based technology like caching, content
web investments to deliver compelling
mobile experiences. This resulted delivery networks, image optimization
in an exceptional mobile experience and site acceleration to deliver high
being delivered in a few short weeks.
BevMo! has also increased business
performance mobile experiences.
agility since the platform enables rapid Flexible Growth
iteration of front-end experiences that Moovweb’s platform future-proofs
can now be fine tuned for maximum the BevMo! mobile strategy since
business benefit. adding new kinds of mobile devices or
even web-based apps in the future is
dramatically simplified since there is a
single, shared code base to work from.
ABOUT MOOVWEB
Moovweb is a next generation, cloud-based mobile platform that unifies desktop, mobile
and apps strategies with a single methodology known as responsive delivery. The platform
empowers organizations to leverage their existing web investments to deliver compelling
mobile experiences in a fraction of the time it would take to rewrite their site or create
disconnected mobile silos. The result is dramatically faster business results, lower cost of
ownership and accelerated business agility. The Moovweb platform is one of the world’s
busiest, handling more than 1.5 billion mobile requests every month for many of the
world’s largest mobile sites and apps, including Accenture, Cox Communications, Macy’s,
1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Chico’s, Sharpie and dozens
of others. Moovweb is headquartered in San Francisco, with offices in New York and London.