Republic of the Philippines

Department of Education
N a t i o n a l C a pi t a l Re g i o n
Sc h o o l s D i v is i o n O f f i c e o f La s Pi ñ a s C i t y

LEARNING ACTIVITY WORKSHEETS #1 QUARTER 4

MEDIA AND INFORMATION LITERACY
GRADE 12

Name: Maria Bettina L. Dizon Date: 04/26/2022 Score:

LEARNING OBJECTIVES:
1. Determine opportunities and challenges in media and information.
2. Cite examples of the power of media and information to affect change.

LEARNING OPPORTUNITY 1
DIRECTIONS: Categorize the following People Media. Write PAS for PEOPLE AS MEDIA
and PIN for PEOPLE IN MEDIA.

People Media PAS or PIN

1. SHS Teacher PAS
2. Blogger PIN
3. Print Journalist PIN
4. Your classmate PAS
5. Movie Director PIN
6. Radio Commentator PIN
7. Opinion leaders PAS
8. Broadcast journalists PIN
9. Photojournalist PIN
10. Crowdsourcing PAS

LEARNING OPPORTUNITY 3
DIRECTIONS: As a member of your barangay, what are the things that you can contribute to
the betterment of people using media platforms?

Media platforms are considered as a versatile tool when it comes to information

dissemination. As a member of our barangay, an example of what we can do for our
barangay’s betterment is to use media platforms accurately and effectively in information
dissemination in our barangay. This may include posting of announcements, reminders,
advocacies, and such to benefit our barangay. Media platforms may also be a vessel for
connecting our community together which encourages people in our community to take part in
helping each other, especially those who are in need. We can also utilize media platforms to
raise awareness about certain concerns in our barangay so that everyone can collectively
pitch in and make suggestions to make our barangay better.
LEARNING OPPORTUNITY 4
DIRECTIONS: Identify the television and social media advertisements that show abuse and
misuse of media and information. Write ways on how to deal with it.
Advertisement Abuse and Misuse How to deal with it
1. Pepsi- Live For Now The ad shed a negative light to those The company should not have used
campaigning against racism and protesters as their subject for this ad
belittles their efforts as this topic is a sensitive one that
needs to be taken seriously.
2. Dove- Real Beauty The ad implies that only those with The company should’ve been more
white skin are beautiful which diverse and inclusive of other skin
implicates racism. colors and sensitive with the
implications of their advertisement.
3. Nike- Just Do It The ad incorporated government If the company wanted to shed light
issues in their ad which is a highly on an issue, they should’ve done it
sensitive topic for its consumers. in a way where they don’t side with
any particular parties. Either that or
completely stave off from any
political concepts in their ads.
4. Gillette- The Best a Man The ad was deemed sexist for it The company should have been
Can Get promoted a machismo mindset in inclusive of other genders as well
their ad. for men are not their only
consumers.
5. Uber- Driver Campaign Uber’s ads about becoming one of They should have been transparent
their riders was misleading and with the actual amount their future
fooled the public about how much drivers can earn.
they can make in Uber. The prices
in their ads were inflated but cannot
be attained by their drivers.
6. Volkswagen- VW advertised that their diesel The company should not have put
Environmentally Friendly vehicles are environmentally false information in their
friendly and have less emission. advertisement, especially in terms
Diesel of how their products work and
affect its consumers.
7. New Balance- Burning The ad contained misleading The company should not have been
Calories information and stated that their misleading with their advertisement.
shoes help runners burn calories They should have stated that
more. running will burn the calories, not
their shoes.
8. 360 Learning- Netflix for The company claimed that Netflix’s The company should not attack
Learning educational shows are something other companies to promote their
that watchers cannot learn from, brands.
defacing another company.
9. SMART- 5G The company claimed that their 5G The company should not have said
network reaches all areas but in that it includes all areas for this is
reality, it can only reach certain misleading. They should have been
places in the country. specific about what areas their
network can reach.
10. Political Ads Political ads are often exaggerated People who make political ads
to make politicians appear more should not put any exaggeration,
likable to the public. false or misleading information. The
public deserves to have accurate
information about them, especially
that they are public servants.

LEARNING OPPORTUNITY 5
Directions: Answer the following questions in essay form.

A. What are the different threats, risks, abuse, and misuse of social media
and information that affect you? Social media and information has a lot of
reach. Knowing this, some social media and information users see this as
a chance to incorporate different ways to abuse and misuse it to either
target someone or groups of people, create chaos, spread false
information, or the like. The different threats and risks that affect us include
the presence of fake news or fake accounts, spam and malware,
cyberbullying, identity theft, and other forms of cybercrime. Among these,
one of the biggest risks that face us everyday is the presence of fake news
and its propagators.
 B. How can you provide a strong health care system for the public during a
pandemic using media information? Media information has been a big help in
handling the pandemic. To begin with, it has helped so much in keeping the public
aware and updated with the pandemic. To further improve this, media information
can be utilized to make healthcare more accessible for the people, may it be with
the help of social media where it can reach out to people that need access. It can
also be used to discuss any concerns with the current healthcare situation and
garner any support for it. Lastly, we can also utilize it to give ways on how we can
keep ourselves healthy and safe during the pandemic. It is given that healthcare
workers have a hard time in our current situation and using media information to
help them in any way means a lot.

Quarter: 4_ Week: 1
MELC: Cite an example of an issue showing the power of media and information to
affect change.
Note to the Teacher:
(Government Property. Not for sale)