World Marketing Ltd, whose offices are based in Qormi, provides and supports

a variety of products by presenting and delivering to your door, and,

supporting them throughout their guaranteed lifetime, and, beyond.

At World Marketing, we take pride in providing products and services that

add value to our customers’ lifestyles. The products include bedding systems,
water treatment systems, health and beauty products, household goods, and,
products for commercial use.

World Marketing Services Limited

`
Fritz Conference & Business Centre
Cannon Road
Santa Venera SVR 9034
Malta, Europe

Tel: ++356 21 444 317

Fax: ++356 21 483 493
Email: info@worldmarketing.net
Why do we need water?

• Drinking... How much water do you drink? What kind of water do you use? For
what?
Washing and cleaning including personal hygiene
Cooking and cleaning food prior to cooking...

• Total body water is 60% of body weight; 40% of body weight – intracellular
fluid; 20% extracellular fluid

• Research shows that people who do not drink enough water can easily develop
bladder and kidney disorders due to the heavy concentration of urine that is
passed. Drinking the recommended 6 to 8 glasses of water a day (2 liters) will
help the bladder remain healthy.

Sources www.2healthfitness.com
and http://en.wikipedia.org,
and www.freedrinkingwater.com (July 2010)
“Water supply poses a problem on Malta, as the summer is both rainless and
the time of greatest water use, and the winter rainfall often falls as heavy
showers running off to the sea rather than soaking into the ground.

More than half the potable water of Malta is produced by removing excess salt
and other minerals for the water (desalination), which creates further issues of
fuel use and pollution.”
Source: http://en.wikipedia.org/wiki/Malta, last accessed July 2010

Limestone and water hardness have several practical implications, with the
potential to cause scaling and influence taste, colour, odour or feel of water
Source Miguel de Franca Doria, Factors influencing public perception of drinking water quality, Publ. UNESCO 2010.
Malta sources 60% of its potable water from the sea by reverse osmosis desalination
with the rest coming from ground water. As part of the process chlorine is added to
the water, however research shows that chlorine can cause environmental harm (at
low levels).

This is noticeable to us when we have sore throat, cough, eye irritation or

skin irritation.

Moreover, the quality of the drainage and sewage pipes that are maintained by the
water supplier in Malta cannot guaranteed that the water that reaches our taps
meet EU standards. We would only be on the safe side if we purified the water at the
tap.
Source (s)
1. Prof. Charles V. Sammut, University of Malta, quoted on Maltamedia.com – Malta to face sever water shortage, 31.01.2007.
2. Department of Health, New York State Department website, last accessed July 2010
Cardiovascular diseases (e.g. heart disease, hypertension, stroke) is associated
with various water characteristics related to hardness.

A few reports also indicate a similar inverse correlation between the hardness
of water and the risk from several non-cardiovascular causes of death.
Source John De Zuane, Handbook of Drinking Water Quality (2nd Edition), Published 1996.
ISBN 0-471-28789-X

Water needs to be filtered from bacteria, excess of minerals that are required
by the human body. Water falling down as rain and collected in water tables
is contaminated with bacteria.
Further information available within Guidelines for drinking-water quality, third edition, incorporating first and second addenda, 2006.
Available online , last accessed July 2010.
ISBN 92 4 154696 4

Research regarding the effects on skin when using hard water is still in the works,
however, recently a link between hard water and childhood eczema was found.
Even for women, who suffer from dry skin, may find that hard water makes their
skin drier.
Source It‘s just water, isn‘t it? Hard water vs soft waterhttp://www.womenshealthcaretopics.com/bn_bathshower_Hard_Water_vs_Soft_Water.htm
“Since 1971, more than 600 waterborne disease outbreaks have been recorded
in the United States. In most cases, these outbreaks result in nausea, diarrhoea,
and cramps; however in some cases, they result in very serious illness and even death.”
Source US EPA, 2003a, cited in Nur Muhammad et al., Evaluating a composite cartridge for
Small system drinking water treatment, Available [online] Nov 2009.

People would look for specific information to explain their health condition or to
confirm their expectations.
Source Griffin R.J. & Dunwoody S. (2000). Public reliance on risk communication channels in the wake of a cryptosporidium outbreak. Cited by Miguel de Franca Doria (2010).

Research reports a weak relationship between having heard worrying water-related

news and perceived risk from tap water.
Source Doria et al. (2005). Perception of tap water risks and quality: a structural equation model approach. Water Science and Technology. Cited by Miguel de Franca Doria (2010).
The presence of lead in drinking water poses a range of risks to human health,
Including the retardation of some aspects of child development, the inducement
of abortion, and other clinical disorders.

The health effects of lead in drinking water are well proven, although the extent of these
effects has not been quantified at the EU scale. An initial estimate is that 120 million
people in the EU are at potential risk from lead in drinking water.

Although the total removal of all lead pipes must be the goal, there are practical
difficulties as well as financial constraints.
Source C.R. Hayes and N.D. Skubala , Is there still a problem with lead in drinking water in the European Union?
Available online July 2009.

Research shows that there is a relationship between the intensity of water taste and the
level of mineral content.

In fact, research shows us that waters with high mineral content were generally
preferred over those with low mineral content.
Sources Bruvoid, W.H. (1968), Scales for the tasting of water. Journal of Applied Psychology. Cited by Miguel De Franca Doria.
Falahee M. & Mac Rae A. (1995), Consumer appraisal of drinking water: multidimensional scaling analysis. Food Quality and Preference. Cited by Miguel De Franca Doria.
How much do I spend on Buying the RO...
water?
Bottled water Nimbus LP +
Water consumption
No of persons
X 2 Litres a day Produces 10 litres of water
x 365 days every 3 hours.
X Price for 2 Litre bottle of
water Maintenance
X 6 years = ??? Year 1 FREE
Year 2 €166
Water and electricity bill Year 3 -
Year 4 €166
What is your average Year 5 -
consumption? Year 6 €166
Year 7 -
Bottled water + water and
electricity General service every 2 years
Electricity consumption
is 12 Watts
General service
Why do I need to service my reverse osmosis?
• Filters are clogged with contaminants unless they are serviced regularly.
World Marketing offers you technical calls and maintenance during the first
year FREE OF CHARGE.
• Unless you service your equipment regularly, as recommended by Nimbus
Water Systems®, we cannot fully guarantee that the water is 100% fit for
drinking and cleaning.
What filters need to be changed?
• Pre-filter (1st phase) – Sea shells
• Made out of sea shells
• Changed every 6 months
• Removes large particles
• Pre-filter (2nd phase) - Coconut shells
• Made out of carbonized coconut shells.
Also called the GAC filter.
• Removes traces of bacteria, chlorine,

nitrates and traces of algae that might

form if RO is not serviced regularly.
• Changed every 2 years, with every
general service.

Thank you