Professional Documents
Culture Documents
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Agenda
Glocalisation
History
Innovate & Invest
Live examples
Strategies
Facts & Figures
Advantages & Disadvantages
Conclusions
Questions
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Glocalisation
The term “glocal” refers to the individual,
group, division, unit, organization, and
community which is willing and able to “think
globally, act locally.”
Glocalisation is a concept that is being
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History
The concept of Globalization was first created
by Japanese companies in the 70s.
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Innovate & Invest
Product
‣ Not just customize but localize
McDonalds and Pizza Hut
‣ Processing
Nestle
Marketing
‣ Market research
‣ Advertising
‣ Positioning
Coca Cola and Pepsi
‣ Encourage experiments
Kellogg’s
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Here Are Few Examples
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Mc Donald’s
Ray Croc opened his first McDonald’s
restaurant in Des Plaines, Illinois, on April 15,
1955. Since then the journey has been swift
and smooth.
Now there are over 30,000 restaurants across
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Strategy in India
Owing to its large Hindu population, probably
India is the only country where there is an
extensive array of vegetarian products to
choose from.
Mc Donald’s is known throughout the world
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‣ For the first time in its history McDonald’s did not
serve any beef or pork products in a country they
operated. The oil that McDonald’s, uses across the
world was flavored with beef or pork fat. Owing to
religious sentiments in India, McDonald’s imports
100%pure vegetable oil from Malaysia for all its
deep fried products.
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‣ Local creations like McAloo Tikki Burger, Curry
Pans, Wraps Pizza McPuff, and McVeggie are
established departures from what we had in our
introductory restaurant offerings.
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The approximate sales figures in a typical
McDonald’s restaurant are as
given below.
Product Units sold per day
Mc Veggie 200-300
Mc Chicken 250-300
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Advantages of Glocalisation
International Products
are adopted to the
local taste of
population and
thereby local
communities are
introduced to different
aspects of foreign
cultures.
It offers employment
opportunities for the
locals.
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Disadvantages of Glocalisation
Becomes a threat to local markets due to high
competition.
Reduces the profits of local businesses and
increases the dependence on foreign investments.
Risk and damage can occur while we reap the
profit: international terrorism, Mafia of drugs, or
the traffic of weapons.
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Conclusion
Will the world be ONE?
Can people from different parts of world really
communicate well across all the boundaries and
limits?
How will cultures survive in the fierce competition?
Should we protect local cultures inventively or just
let it face the “natural selection” ?
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Questions
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Thank You
By
Nandini & Lakshmi S
PGDM-IB
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