Project

On
Public Relations
What Is PR ?
 AIR INDIA –
GOVERNMENT
ORGANISATION
Maharajah:The Mascot
Air India Office
 History Of Air India
 Air India was started on
15th October,1932 by “J.R.D.Tata”.

 In 1948, 49% of Air India was acquired by the

Government Of India, with an option to purchase an
additional 2% at any time.

 On June 8, 1962 the airline's name was officially

truncated to its current form of Air India.

 On June 11, 1962 Air India became the world's first all-
jet airline.
Air India began life in 1948

Lockheed L1049 Super

Constellations
Boeing 707-337B VT-DSI
at Hong Kong 1972
Boeing 747-200 VT-EDU
in April 1984
DC8-61F N865F Cargo to
Heathrow in January 1984
 Boeing 747-400 at
Heathrow in November 1998
 A310 VT-EJK
at Manchester in 1998
Air India Express
in April 29, 2005
Organisation Structure Of Air India
MR V. THULASIDAS, Chairman & Managing Director

 MRS. M. KACKER, Chief Vigilance Officer

 MR. V. K. MEHRA, Director-Engineering & Engine Overhaul

 MR. S. PUNHANI, Director-Finance

 MR. AMOD SHARMA, Director-Personnel & Inflight Service

MR. V. K. VERMA, Commercial Director

 MR. JITENDER BHARGAVA, Director-Public Relations

 MR. HASAN GAFOOR, Director-Security

 CAPT. M.K. HATHI, Director-Operations

 MR V.CHANDRAMOULI, Director-Internal Audit &

 Executive Director-Mumbai Airport
 MR S. RANGANATHAN, Director-Ground Services

 Mr.D.S.KOHLI, Director-Northern Region

 MR V.A. FERREIRA, Director-Human Resources Development

 MR.V.SRIKRISHNAN, Director-Materials Management

 MRS.S.LALWANI,  Director-Planning & International Relations

 CAPT. DEEPAK ANAND, Director-Air Safety

 MR. S. MUKHERJEE, Offg. Director-Corporate Affairs

 MR.I.S.VHATKAR,  General Manager-Properties & Facilities

 DR (MRS) L.P. NAKHWA, General Manager-Medical Services

 MR.S.PHADKE, General Manager-Department of Information Technology

PR Department Of Air India
“JITENDRA BHARGAVA” :
MANAGING DIRECTOR &
PR HEAD
 Functions Of PR Department
 Wide Publicity

 Approaching masses through media

 Float various schemes

i. Bulk Deals
ii. Buy one get one free
iii.Companion free
iv.Senior citizen scheme
v. Gold card & Silver card
 Sponsorship
i. Marathon race
ii. Golf club
iii. Help to cancer patients

 Product is unique

 Easy accessibility for people to reach

Toll No: 1600227722
website: www.airindia.in
Responsibility Of
PR Department
Process Of PR Department
 Market Research

 Preparation of Report

 Preparation of Action Plan

 Approval of Plan

 Execution of Plan
 Whether PR
Department needs any
co-operation from other
department for
execution of plan ?
Responsibility towards Society

Calamities

Public Friendly Schemes

Provision of Classes
Responsibility towards Government
Revenue

Promotes Indian Culture

Builts proximity between countries

VIP transport
Responsibility towards Customer

Market survey

Security

Fulfill Requirements
 Promotion Tools
Used for effective propaganda and
publicity.

It helps in promoting the product

internationally.
Following are the promotion tools
undertaken by Air-India

 Press / Media

 Multilingual Advertisement

 Sponsorship

 Lucrative schemes for the customers.

 Less financial burdens on buyers.

 Product uniqueness propaganda.

 Easy accessibility of tickets.

 Effective hoardings and billboards.

 Appreciation to the PR
Department
 One such incident where PR Dept received overwhelming
appreciation is…

 PR executives observed that many Gujarati's travel to

UK/US/Canada.

 PR unit studied the market & arrived to a conclusion that if they

serve GUJARATI THALI on board the market will be doubled.

 PR implemented this plan and the market increased within

3months.

 It was here that PR dept received overwhelming appreciation.

REASONS BEHIND THE BOOM IN
THE AVIATION SECTOR

Standard of living of people has

increased.

People travel more.

Rise in competition in aviation sector.

“CUSTOMER IS A KING”.
WHAT EFFORTS ARE
TAKEN TO SATISFY THIS
KING ?
PRESENTED BY
GROUP 7
S.Y.B.M.S - II
Project members

• Pushkar mathure
• Dahawal nemawarkar
• Tanmayee tulsankar
• Viren vira
• Krunal punjani
• Hasmukh shaklesha
Thank you…