Air india

Presentation by
SAI SANAHA.K
Agenda
• Introduction
• History
• Mission
• Vision
• Logo & livery
• Mascot
• S.W.O.T analysis
• Aircrafts of India
• Evolution of logo
• Board of directors
• Executive leadership team
• Awards & recognitions
• Missions done by air India
• Revenue
• Conclusion
INTRODUCTION
▪ Air India is the flag carrier of India
▪ It is owned by air India limited, an wholly owned
subsidiary of Tata group enterprises
▪ It operates a fleet consisting of Airbus and Boeing
aircrafts
▪ Serving a total of 102 domestic and international
destinations
▪ Headquartered in Gurugram
▪ The airline’s main hub is located at Indira Gandhi
international airport, Delhi
▪ Secondary hub is located at Chhatrapati Shivaji
maharajah international airport, Mumbai
▪ It is the second largest airline in terms of
passenger carried as of July 2023
HISTORY
• The airline was founded by J.R.D Tata as Tata air services in the year of 1932
• It was later renamed as Tata airlines
• The airline launched its first domestic flight from Bombay ( Mumbai) to
Trivandrum Thiruvananthapuram)
• The airline helped royal airforce with troop movements ,shipping of supplies and
rescue of refugees during World war II
• In the year of 1946 it became a public limited company with the name of air India
limited
• 49% of the company was acquired by the government of India in the year of 1948
• Airlines first international flight took-off on 8th July 1948 in a Lockheed
constellation L-749A named Malabar Princess from Bombay (Mumbai) to London
Heathrow
HISTORY / PHOTOS
HISTORY
• In the year of 1953 the company was renamed air India international
limited and domestic services were transferred to Indian airlines as a part
of restructuring
• The airline inducted its first Boeing 707 – 420 in 1960 therefore becoming
the first Asian airline to enter jet age
• The airline’s name was officially abbreviated to air India in 1962
• Air India became the world first all-jet airline on 1962
• It launched a wholly owned subsidiary called Air India express in 2004
• Air India and Indian airlines were merged under air India limited in 2007
• Air India became part of star alliance in 2014 making it the 27 th member
HISTORY/PHOTOS
HISTORY
• It was sold off to talace private limited , a Tata son’s SPV for ₹18,000
crore (US$2.3 billion) in 2021
• It was official handed over to Tata groups in 27 January 2022
MISSION
To deliver the highest quality of
service around the world and be the
epitome of Indian hospitality and to
be India’s flag carrier and provide
seamless travel within India and the
world
VISION

To become India’s most

efficient and preferred LCC
(low cost carrier ) on regional
and international routes,
constantly exceeding guests
expectations in terms of
quality, affordability,
convenience and comfort
LOGO & LIVERY

Air India's colour scheme is red

and white. The aircraft were
painted in white with red palace
style carvings on the outside of the
windows and the airline's name
written in red. The name is written
in Hindi on the port side fuselage
and in English on the port side tail.
On the starboard side, the name is
written in English on the fuselage,
and in Hindi on the tail
 MASCOT
Air India's mascot is the Maharajah
(meaning high king)
It was created by Bobby Kooka, the
then-commercial director of Air India,
and Umesh Rao, an artist with J.
Walter Thompson Limited in 1946
It was adopted as the mascot in the
year of 1946
S.W.O.T ANALYSIS
• STRENGTHS

• It has longstanding history and recognition in the airline industry

making it an established airline
• It covers a wide range of domestic and international destinations
• It has wide range of international operations contributing to its global
presence
• It has the largest number of fleet in an Indian airline
S.W.O.T ANALYSIS
• WEAKNESSES

• Airline industry is a heavily competitive and intense industry

• It’s internal issues leading to disruption , increased cost and flight
delays(aging infrastructure, labour unrest, operational inefficiencies,
financial mismanagement and etc)
• High operational costs such as fuel , labour, management,
maintenance, infrastructure, etc
• Leading awareness regarding environment has put attention on
polluting industries
S.W.O.T ANALYSIS
• OPPORTUNITIES

• Modernisation of the air lines fleet in regards to reduction in

operational costs, environment sustainability, passenger comfort
• Technological advancement in regards to reservation, operations,
customer service to improve efficiency, enhancement of passenger
experience and industrial standards
• Demand for tourism
• India’s growing globalisation brings demand for faster travel
S.W.O.T ANALYSIS
• THREATS

• Rising labour costs

• Highly competitive industry
• Awareness regarding environment
• Competition in foreign routes/market from the world’s biggest
airlines
• Inflation- increasing prices such as fuel cost , infrastructure , aircraft
maintenance, operational costs, etc
AIRCRAFTS OF AIR INDIA
A319 A320neo A321neo

A320 A321 B787-8

AIRCRAFTS OF AIR INDIA
B777-200LR A350

B777-300ER
EVOLUTION OF LOGO
BOARD OF DIRECTORS
N Chandrasekaran Campbell Wilson Sanjiv Mehta
Chairman CEO & MD Independent director
BOARD OF DIRECTORS
• Alice Vaidyan • P.R. Ramesh
• Independent Director • Independent Director
EXECUTIVE LEADERSHIP TEAM
Campbell Wilson Nipun Aggarwal Dr. Suresh Tripathi
Chief Human Resources Officer
CEO & MD Chief Commercial &
Transformation Officer
EXECUTIVE LEADERSHIP TEAM
Vinod Hejmadi Dr. Satya Ramaswamy Captain Manish Uppal
Chief Digital & Technology Officer Senior Vice President-Flight
Chief Financial Officer Operations
EXECUTIVE LEADERSHIP TEAM
Rajesh Dogra Sisirakanta Dash
Chief Customer Experience & Chief Technical Officer
Ground Handling Officer
AWARDS & RECOGNITIONS
• Preferred international Airline for travel and hospitality from Awaz Consumer Awards
2006
• Best corporate social responsibility initiative by Galileo express travel world
• Best short-haul international Airline by Galileo express travel world 2008
• Corporate excellence award by amity university 2006
• Trusted brand by Reader’s digest 2006
• Dun and Bradstreet Award (D&B) , first in terms of revenue out of the top airline
companies in India 2006
• Best south Asian airline, Mice and Business travel Publications 2006
• Cargo airline of the year , 26th cargo airline of the year awards
• Montreal protocol public awareness award by the United Nations for environmental
protection
• India’s most trusted airline by the brand trust report 2015
MISSIONS DONE BY AIR INDIA
• Evacuated more than 111,000 people from Amman to Mumbai during
Persian – gulf war to evacuate Indian expatriates from Kuwait and Iraq
• Evacuated more than 15,000 Indian nationals during Libyan civil war
• The airline was involved in “operation Raahat” during Yemeni civil war
• Air India evacuated 669 people under “operation devi Shakti ” from
war-torn Afghanistan during 2021 taliban offense
• Evacuated Indian citizens from Russia and Ukraine under “operation
Ganga” during Russian-Ukraine war
• Evacuated people from Isreal under “operation Ajay” during isreal-
Palestine war
MISSIONS DONE BY AIR INDIA/PHOTOS
BUSINESS TRENDS OF AIR INDIA
REVENUE
CONCLUSION
Air India has a rich history and has faced various challenges. Its
privatization in 2021 aimed at improving efficiency and reducing
financial burdens. The success of this transition depends on effective
management and adapting to the dynamic aviation industry.
Air India’s future will likely be shaped by its ability to navigate
competitive markets, embrace technological advancements, and
maintain a strong focus on customer satisfaction
Success depends on effective management, market adaptability, and
customer satisfaction in the competitive aviation landscape.