Critical Analysis of Qatar

Air Ways

Prepared By: MBA 1st

Satendra Kumar Jaiswal
 INTRODUCTON
• Established on 1993 Re-started in 1997 based at Doha.
• Originally manufactured by the royal family of Qatar.
• One of the leading airlines in middle East.
• Immense web global path linking with Latin America, Arica, Europe , Asia Pacific and North America.
• Rated 5-star rating from Skytrax.
• Has gain passenger trust after being ranked Airline of the year Five times.
• Despite of COVID-19 challenges airlines has again risen up with sustained integrity.
• It became the first airline in the world to pass IATA’s new, strongest IOSA safety audit in 2003.
• Qatar Airways started its mobile application for Android, iPhone and Blackberry, offering large comfort for the
passengers from 2013.
• In January 2020, Qatar Airways started eight new destinations.
 Marketing Strategy

• Focuses on quality services, safety profile and customer happiness.

• Qatar Airways has launched a key transportation hub linking east to West and Operates in more than 98

destinations in Europe, Asia, Africa and America.

• Divided into three Categories i.e Codeshare agreements, Cargo along with Airlines links & divisions.

• Qatar Airways offers cargo service including three Boeing 777f.

• Qatar Airways/airline group is connected with different companies.

Such as: Qatar Aviation Services, Qatar Duty free company, Qatar Airways Holidays etc.
 Service Speciality

• Comfortable and satisfying travelling.

• Five star airlines tagline in the world.

• Achieved popularity after launching big team.

• Powerful social media presence

 Social and Environmental Responsibilities
• Helping Hands

• Fuel efficiency

• Environment management system

• 2.5 times more carbon efficient

• Ensures sustainable growth across its operation considering carbon reduction.

 Innovation in Fuel alternatives

• Research and Development for fuels alternatives .

• Protect local and global air quality by new inventions.

• Using jet fuel that is free from natural gas as a research part.
 Achievements and Awards
• Skytrax, 2011 - Airline of the Year

• Skytrax, 2010 - World's Best Business Class

• Skytrax, 2010 - Best Airline in the Middle East

• Skytrax, 2010 -Staff Service Excellence Award for the Middle East

• World Travel Awards, 2010 - Leading Business Class Airline in the Middle East

• World Travel Awards, 2010 - Leading Airport Lounge in the Middle East
 SWOT analysis
Strength
•Strong global existence
•Excellent customer service
•Modern fleet
•Strategic hub location
•Strong financial performance

Weakness
•Limited domestic market
•Dependence on oil revenues
•Limited alliance
•Political tensions

Opportunities
•Expansion into new market
•Partnership and alliance opportunities
•Growth of low cost carriers
•Increasing demand for premium travel
Threats
intense competiion
economic slowdown
rising fuel price
geopolotical instability
Internal and external barriers
•Internal barriers
1. Complexity of organizational structure
2. Resistence to change
3. Limited workforce diversity
4. Limited domestic market
5. Dependence on government ownership

• External barriers
1. Intense competition
2. Geopolitical instability
3. Regulatory environment
4. Fluctuating fuel price
5. Pandemic related restriction
Solutions
• Streamline organizational structure
•Encourage innovation
•Promote diversity and inclusion
•Develop domestic market
•Optimize government ownership

•Enhace customer experience

•Manage geopolitical risks
•Mitigate fuel volatility
•Diversify revenue streams
PEST analysis

Political factors Technological factors

•Political stability •Technological advancements
•Government regualations •Cybersecurity
•Bilateral agreements •Automation

Economic factors
•Economic growth
•Fuel price
•Foreign exchange rates

Social factors
•Demographic trends
•Travel trends
•Customer preferences
 Conclusion and Recommendation
• Found that Qatar airways highlights on providing standard and comfortable services to received good

customers feedbacks

• Praised for taking necessary steps in preserving energy and environment.

• Has to increased rang as well as staff to compete in market .

• Should focus on providing quality service including Fun while travelling.

• Up grade tanning programs for better brand representation and good delivering of service
REFERENCES:

● Basker,Emek., 2016. Handbook on the Economics of aviation and

Travelling Edward Elgar Cheltenham UK

● IATAREPORT,2019[online]
www.iata.org/airlines/YTRHSHJS_388JSHD.html
[Accessed 10 September 2019]

● Checkins 2019[online] www.qatarairways.com

[accessed 12 September 2019]

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Thank You