NEW SERVICE BLUEPRINT OF AUTO DEALERSHIP

(BIKERS PARADISE)

Presented By:-
Kautuk Chaurasia
Institute Of Management & Information Science
 TARGET MARKET

• Educational Institutions

• Corporate Houses

• People Crazy about Bikes

 Relating 7 P’s with BAJAJ
• Place: In between Jaydev Vihar and Shahid Nagar

• Products & Price: 6 High End Models

• Promotion: a) Outdoor promotion

b) Indoor promotion

• People: 24 employees including men for workshop

• Process

• Physical Evidence
 SWOT ANALYSIS

STRENGTHS WEAKNESS

Product design & development capabilities Resale value

High performance products
Time Management(Quick service) Costly Spare Parts
Add Ons( Gears, Accessories)

OPPURTUNITY THREAT

More maturity and movement towards •Competition from various players

higher-end motorcycles
•Margins getting squeezed from both the
Untapped market above 180 cc directions (Price as well as Cost).
 SERVQUAL MODEL

DIMENSION MEAN STANDARD DEVIATION

Tangibles 3.6 1.66

Reliability 3.29 0.71

Responsiveness 2.84 1.69

Assurance 2.6 1.61

Empathy 3.65 1.89

 Empathy

Assurance

Standard Deviation
Responsiveness
Mean

Reliability

Tangibles

0 0.5 1 1.5 2 2.5 3 3.5 4

 ZONE OF TOLERANCE

 Up to date equipment
 Physical Facilities
 Uniform of the employees & neatness
 Dependability & Assurance
 Time Management
 Trust/Polite
 Reliable
 SERVICES INTRODUCED…

• Pick up and Drop

• 2nd Hand Motorcycles
• Modification
• On Wheels Service
• Free Service Camps
• Bike Gears
• Lounge with Play stations/ X Box
• Call Centre
 … ?
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