MEMBERS

1.Abhay
Kanodia(10122)
2.Aarti
Kapoor(10121)
3.Ajeet
Kumar(10127)
 MISSION STATEMENT
To Maximize Shareowner Value Over Time

To refresh the World…

To inspire moments of optimism and happiness…

To create value and make a difference…

VISION
 GOAL S
Driving global beverage leadership.

Accelerating innovation.

Leading the Coca-Cola system for growth.

Leveraging balanced geographic portfolio.

 • Neg
in g B rand • Slugg ative Publicit
Le a d ish Per y
o rld ’s p e ration forman
• W le of O growth Nor ce in
• Larg e s c a • Dec th America
R eve nue line in
st
• Robu 3 Segments Operati Cash from
in ng acti
vities

SWOT
ANALYSIS
• Inte
n
• Depe se Competiti
ndence on
on Bott
le d Water Partne ling
in g Bott • Slug rs
• Grow t gish gr
Marke ns Carbon owth o
f
isitio ated W
• A cqu ater
STRATEGIES

Ways to
increase
PROFITS
MARKETING ●

●
Targeting mobile audience.
Grow system profitability together with bottling partners .
●
Selectively broaden family of beverage brands to drive
STRATEGY profitable growth .

PRICE ●
Trade Promotions
●
Different Price in Different Season
STRATEGY
●
Getting Shelves
PROMOTION ●
Eye Catching Position
STRATEGY ●
Sales Promotion
 RECOMMENDATIONS

•Decrease in Net Operating Revenue, Gross Profit, Selling, General and

Administrative expenses so…
•Increase in unit costing volume, net assets, cash and cash equivalent
and short term investment, long term debt, Net income per share, Total
current liabilities so….
•Hiring 1 individual person for each bottling plant to keep a close watch
on each of them and to maintain a healthy relationship with them.
•They suffered largely because of the negative effect of the currency
which was due to the economic slowdown. This factor should have
been managed well by keeping the currency within the country and
brought in dollars when situations would have improved.
•Being a Brand the cost is higher but during the slowdown the margins
should have been reduced to which would have kept the revenues to
the same level.
THANK YOU