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    Coca-Cola's strategy focuses on four strategic priorities: 1) driving global beverage leadership, 2) accelerating innovation, 3) leveraging their balanced geographic portfolio, and 4) leading the Coca-Cola system for growth. They aim to be a great place to work, bring satisfying beverage brands to the world, nurture partners, be responsible global citizens, maximize shareholder returns, and manage resources effectively. Challenges include obesity, water issues, evolving tastes, and increased competition.

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    Coca-Cola's strategy focuses on four strategic priorities: 1) driving global beverage leadership, 2) accelerating innovation, 3) leveraging their balanced geographic portfolio, and 4) leading the Coca-Cola system for growth. They aim to be a great place to work, bring satisfying beverage brands to the world, nurture partners, be responsible global citizens, maximize shareholder returns, and manage resources effectively. Challenges include obesity, water issues, evolving tastes, and increased competition.

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    16 views6 pages

    Growing World of Refreshment

    Uploaded by

    Sana Arrow
    Coca-Cola's strategy focuses on four strategic priorities: 1) driving global beverage leadership, 2) accelerating innovation, 3) leveraging their balanced geographic portfolio, and 4) leading the Coca-Cola system for growth. They aim to be a great place to work, bring satisfying beverage brands to the world, nurture partners, be responsible global citizens, maximize shareholder returns, and manage resources effectively. Challenges include obesity, water issues, evolving tastes, and increased competition.

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    of 6

    “Growing World of Refreshment”

    ่ ที่ 10
    กลุม
    สรศั กดิ์ จันทนา 5102460820
    สุพิชชา สวงขันธ์ 5102465027
    ้ ทธิมงคล 5102465563
    นิ ชาภา ตังสุ
    ศริ พล กวางทองพานิ ชย ์ 5102465233
    วุฒิ สุทธเสถียร 5102465308
    Coca-Cola’s strategy
    • Being a great place to work where
    people are inspired to be the best
    People they can be.
    strategic
    Portfolio
    • Bringing to the world a portfolio of
    beverage brands that anticipates
    and satisfies people’s desires and
    priorities
    needs.
    • driving global
    • Nurturing a winning network of beverage leadership
    Partners
    partners and building mutual
    loyalty. long-term • accelerating
    innovation
    sustainable • leveraging our
    • Being a responsible global citizen

    Planet
    that makes a difference.
    growth balanced
    geographic portfolio
    • leading the Coca-
    • Maximizing return to shareowners
    while being mindful of our overall Cola system for
    Profit responsibilities.
    growth
    • Managing our people, time and
    money for greatest effectiveness.
    Productivity
    GDP of a city growth, so our
    per capita consumption will
    continuing rising.
    Basic pattern of its interdependence with en
    vironments

    Consumer
    Marketing

    • Obesity and Inactive Lifestyles.


    • Water Quality and Quantity.
    Commercial Core Challenges
    Leadership • Evolving Consumer Preferences.
    Capabilities and Risks
    • Increased Competition and
    Capabilities in the Marketplace.

    Franchise
    Leadership
    Guideline for decision-making
    2009 WORLDWIDE UNIT
    CASEVOLUME GEOGRAPHIC FUTURE
    MIX (24.4 BILLION) 2020
    References
    • http://www.coca-cola.com/i n
    dex.jsp
    • www.annualreview.thecoca-c
    olacompany.com
    • http://www.thecoca-colaco m
    pany.com/investors/pdfs/for
    m_10K_2009.pdf
    • http://en.wikipedia.org/wiki/
    The_Coca-Cola_Company

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