A Presentation on Comparison of Digital Strategies used by

John Players And Tata Docomo

Presented To- Mr. Ranjan Paul

 Group Members
Abhay Pratap
Hemanta Baidya
Piyush Mittal
Ratna Jyoti Baruwati
Sunil Verma
Vikas Garg
John Players
 OBJECTIV
E
To increase the number of views for “Ranbeer Kapoor behind the
scenes video” through Social Media route.

In order to hit the right TG

In order to gain a buzz factor
In order to engage the TG with the brand
In order to collect database of people

Activities:

Use of the social media platforms such as Orkut, Facebook,

Twitter etc.
A teaser web page hosted to get people registered
A quiz application to engage the Target Audience
Instant gratification sent to all the users.
 Activities…

Social Media Buzz for John Players Video : Postings on various

communities on Facebook, Orkut, twitter on Ranbeer Kapoor Fans,
Bollywood, Style icons, Fashion and Entertainment blogs etc.

John Players Video Channel on YouTube

Creation of John Players YouTube Channel which consists of all

the John Players TVC’s including the behind the scenes video.

Number of Views for the video : About 65000 in 1 Month

 Responses

Phenomenal response with about 65000 Views/responses on

YouTube and various video seeding websites.

Database of about 20,000 people was aggregated in the John

Players page.

The ‘John Players Video Quiz’ got around 12000 entries in 1

Month, all of which received a Gift Voucher from John Players.
Conclusion