Social Media Marketing Webinar by Janette Toral

Saturday, 13 February 2021

1:33 pm

Filipino Internet User Behaviors of 2021 (src: Digital 2021 Report, WeAreSocial)

 67% internet users filipinos

 Filipinos spend 10 hours and 56 min. per day online
 Ages 16-64 active internet consumption
 95.8% of Filipino users play video games from any device
 57.2% of Filipino internet users are concerned about truth and fiction
 We need to assure customers that we are not misusing their information
o Can be complained to the National Privacy Commission
o Data subjects have a right to know
 45.3% internet users (fil) use ad blocking tools each month
 Fil spends ave. 4 hrs 15 min. on social media each day
 65.4% of fil internet users use social media to search for information about brands
o FB marketplace
o Fb events page
o Increases searchability
o Public posts
o FB groups
 57.6% of fil internet users use social media for work purposes
o FB - 83M
 Messenger - 45M
o IG - 15M
o YT - 54.2M
o LinkedIn - 9.6M
o SC - 12.75M
o Twitter - 7.85M

Social Media Audit (page insight)

 Captures last 28 days of activity
 Is there an increase of page views, likes, post reach, story reach, recommendations, post
engagements, videos, followers: in comparison to the previous 28 days
 Weekly Audit: activity per week
 *People/ reach demographic of people reach - fans, followers, people reached, people
engagement
o Active engagement
 Like, share, comment
o Passive engagement
 Only clicked and looked, no like, share or comment
 Means your content was on their wall, they were interested
 Videos: Check performance
 Posts: (are in pacific time zone**check time on manila time zone - worldtimebuddy)
o Time stamp of online users engaged on your account/page
o Can affect what time you post (e.g. 15 minutes before spike in user engagement)
  Can affect sales
 FB Business Suite (mobile app/ business.facebook.com)
o Can get more variety of data and tools
o *creator studio
 Can schedule posts or stories

FB Insights - Trends, content, top ranking

 Affect which posts you advertise (highest ranking content)
 You need to gain traction with consistent posting despite low initial audience: "Element of
consistency"

*46.8% of Filipino Internet users have used or scanned a QR Code

 Makes it easier for people to pay you
*Increase of Filipino internet users on online purchases
*74.1% research before making online purchase

FB vs. Google search - curiosity vs intent to purchase

Canva for creating content

 Start with template
o Header
o Call to action (sub header)
o Place holder
 Can be images or video