INTRODUCTION

I DID MARKET RESEARCH ON THE TOPIC OF MARKET SHARE OF

COCA COLA AND CONSUMER BEHAVIOR AND CHANNELS OF
DISTRIBUTION. THE REASON FOR SELECTING THIS TOPIC BY THE
COMPANY BECAUSE COMPANY WANTS TO KNOW HIS MARKET
SHARE OF COKE AFTER DECREASING THE SELLING PRICE OF ALL
FLAVORS IN COKE IN THE COMPARE OF PEPSI AND COMPANY
START A NEW FLAVOR IN 200 ML. SO THAT COMPANY WANTS TO
KNOW THAT HOW MUCH DEMAND HAVING THIS NEW LAUNCHED
FLAVOR. THIS NEW LAUNCHED FLAVOR VERY MUCH PREFERED
BY CONSUMER BECAUSE ITS COST IS ONLY 5 RUPIS. SO THAT
MOST OF PERSON CON SPEND ENOUGH LESS MONEY AND CAN
TAKE ENJOY OF COKE’S ALL FLAVOR IN 200ML.
 OBJECTIVE OF RESEARCH
•TO FIND OUT THE MARKET SHARE AND DISTRIBUTION CHANNEL OF THE
COCA-COLA.
•TO STUDY THE DIFFERENT PRODUCT OFFERED BY COCA – COLA.
•TO FIND THE MARKET SHARE OF COCA-COLA AND CHANNEL OF
DISTRIBUTION IN THE MARKET.
•TO FIND THE MARKET SHARE OF HIS COMPETITORS IN THE MAKET LIKE
PEPSI AND OTHER SIMILAR PRODUCTS
•TO STUDY THE MARKET STRATEGY OF COCA-COLA IN MARKET.
•TO FIND THAT CUSTOMER TAKE COCA – COLA BRAND FROM COMPANY
VEHICLE OR FROM DEALER.
•TO FIND THE MARKET SHARE AND DISTRIBUTION CHANNEL ARE
SUFFICIENT AVAILABLE IN THE MARKET.
MARKET SHARE OF COCA COLA
IN THE MARKET

In Present situation of Coca Cola is very good in the market. The company have
good market share app. 67% and remain 33% market share covered by his close
competitor Pepsi in this Area.
LAST YEARS SITUATION WAS NOT THAT. LAST YEARS MARKET
SHARE OF COCA COLA AND PEPSI WAS APP. SAME IN THE MARKET
BUT IN THIS YEAR COMPANY ADOPTED NEW STRATEGY AND
PROVIDED GOOD SERVICE AND PROVIDE MORE AND MORE
CUSTOMER SATISFACTION COMPANY TOP MANAGEMENT HAVE
TAKEN A GOOD DECISION IN THIS YEAR. DECISION WAS THAT ALL
THE FLAVOR’S RATE SHOULD BE DECREASED BY WHICH LOWER
LEVEL PEOPLE CAN BE TAKEN THE ENJOY OF COKE AND THE
COMPANY PROVIDED A NEW FLAVOR OF 200 ML IN THE BIRTH
RUPEES OF 5 . THIS BRAND HAVE GOT GOOD POSITION IN MIDDLE
LEVEL AND LOWER LEVEL FAMILY SO BY THE VIRTUE OF GOOD
STRATEGY COMPANY HAVE GOT GOOD MARKET SHARE APP. 67%
RIGHT NOW COKE POSITION IS MUCH MORE STRONG. COMPARISON
TO PEPSI.
COMPANY PROFILE

DOUGLAS N. DAFT
Chairman of the Board and Chief
Executive Officer
The Coca-Cola Company
Douglas N. Daft was elected chairman, Board of Directors, and chief executive
officer of The Coca-Cola Company on February 17, 2000. Mr. Daft is the 11th
chairman of the Board in the history of the Company.
Mr. Daft, 60, joined the Company in 1969 as planning officer in the Sydney,
Australia office. He held positions of increasing responsibilities throughout Asia
and in 1982 was named vice president of Coca-Cola Far East Ltd.
In December 1988, Mr. Daft was named president of the North Pacific Division
and president of Coca-Cola (Japan) Co., Ltd. He moved to the Company's Atlanta
headquarters in 1991 to assume the responsibility of president of the Pacific
Group and in 1999 his responsibilities were expanded to include the Company's
Africa Group, and Schweppes Beverage Division, as well as the Middle and Far
East Group. Mr. Daft was elected president and chief operating officer of
The Coca - Cola Company in December 1999. He serves on the boards of
Sun Trust Banks, the Boys & Girls Clubs of America, Catalyst, the CERGE-EI
Foundation(Center for Economic Research and Graduate Education - Economics
Institute) in the Czech Republic, the Lauder Institute for Management and
International Studies at the University of Pennsylvania, the Prince of Wales
International Business Leaders Forum, the Grocery Manufacturers of
America, the British - American Chamber of Commerce, the G100, the
Woodruff Arts Center, the Commerce Club, and the McGraw-Hill Companies.
Mr. Daft is a trustee of
Emory University, the American Assembly and the Center for Strategic &
International Studies. He is also a member of The Trilateral Commission,
The Business Council, and The Business Round table. Mr. Daft received
a bachelor's degree in mathematics from the University of New
England and a post-graduate degree in administration from the University
of New South Wales. He holds an honorary doctorate in international
law from Thunderbird, The American Graduate School of International
Management
 BOARD OF DIRECTORS
Douglas N. Daft
Chairman, Board of Directors, and Chief Executive Officer
The Coca-Cola Company

Herbert A. Allen
President and Chief Executive Officer
Allen & Company Incorporated
(a privately held investment banking firm)

Ronald W. Allen
Consultant to, Advisory Director, and former
Chairman of the Board, President, and
Chief Executive Officer, Delta Air Lines, Inc.
Cathleen P. Black
President
Hearst Magazines

Warren E. Buffett
Chairman of the Board and
Chief Executive Officer
The diversified holding company
Berkshire Hathaway Inc.
Barry Diller
Chairman of the Board and
Chief Executive Officer
USA Interactive

Susan B. King
President, The Leadership Initiative
(nonprofit consultants for leadership education) Duke
University

Maria Elena Lagomasino

Chairman and CEO
J.P. Morgan Private Bank

Donald F. McHenry
Distinguished Professor in the Practice of Diplomacy
and International Affairs at the School of Foreign
Service
Georgetown University
 Partnership History

The Coca-Cola Company has long supported and shared in the growth and
evolution of the Olympic Games.  Our enduring relationship began when a
freighter delivered the U.S. Olympic Team and 1,000 cases of Coca-Cola®
to the Amsterdam 1928 Olympic Games.  More recently, on August 1,
2005, The Coca-Cola Company and the International Olympic Committee
announced the renewal of our historic partnership for an unprecedented
12 additional years, lengthening the role of Coca-Cola as a Worldwide
Olympic Partner from 2009 through 2020 – a deal that extends our global
support of the Olympic Games to 92 years without interruption.
With this agreement, our support continues from the conclusion of the 
Beijing 2008 Olympic Games through the Vancouver 2010 Olympic Winter Games,
the London 2012 Olympic Games, the Sochi 2014 Olympic Winter Games, and the
Olympic Games of 2016 (summer), 2018 (winter) and 2020 (summer).
Read about our 80 year relationship with the Olympic Games. (PDF)
As a Worldwide Olympic Partner, The Coca-Cola Company receives global marketing
rights in the nonalcoholic beverages category and use of the Olympic symbols and
mascots in advertising and promotional activity.

following World War II, in London in 1948.

Our bottlers provided Oslo residents with their first look at a helicopter at the
1952 Olympic Winter Games in Norway.
For the Tokyo 1964 Olympic Games, we produced a popular Japanese-English
phrase book that became a model for translation guides at subsequent Games.
Our first sponsorship of national television coverage of both the winter and
summer editions of the Olympic Games occurred in 1968 in the United States.
We purchased a horse and donated it to the Canadian Equestrian Team for the
Montreal 1976 Olympic Games.
We introduced the world’s first figure-skating robot as the star of a fund-raising
tour in advance of the Lake Placid 1980 Olympic Winter Games.
In 1987, Coca-Cola became the first sponsor of the Olympic Museum, which
opened in 1993 in Lausanne, Switzerland.
We broke new ground as an Olympic Partner by creating the “Coca-Cola World
Chorus,” which performed at the Opening and Closing Ceremonies of the
Calgary 1988 Olympic Winter Games.
We have taken the pin trading phenomenon to new heights as “the No. 1
spectator sport of the Olympic Games” and an official
Among our breakthrough environmental initiatives for the Olympic Games has
been a prototype, 100-percent biodegradable cold drink cup for Salt Lake 2002.
We are six-time presenters of the Olympic Torch Relay – including the first two
Relays to go around the world (Athens 2004 and Beijing 2008).
In recent years, our interactive attractions and entertainment venues have been
smash hits for spectators when not actually attending Olympic Games events. 
The attractions have included Coca-Cola Olympic City (Atlanta 1996), Coca-
Cola On The Ice (Salt Lake 2002),Coke O.N. Air (Athens 2004) and Coca-Cola Live
Olympic (Torino 2006).
 Mission, Vision & Values

The world is changing all around us. To continue to thrive as a

business over the next ten years and beyond, we must look ahead,
understand the trends and forces that will shape our business in the
future and move swiftly to prepare for what's to come. We must get
ready for tomorrow today. That's what our 2020 Vision is all about. It
creates a long-term destination for our business and provides us with
a "Roadmap" for winning together with our bottler partners.
 Live Our Values 

Our values serve as a compass for our actions and describe how we
behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
 Focus on the Market 

Focus on needs of our consumers, customers and franchise

partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
VARIOUS BRANDS OF COCA-COLA COMPANY

A&W * Ades Alive Almdudler

Ambasa American Andifrut Andina Nectar

Aqua Aquactive Aquana Aquarius

Aqvaris Arwa Aybal  

Bacardi Mixers Barq's Beat Belte

Beverly Bibo Bimbo Bimbo Break

Bistrone Bjare BlackFire Bom Bit Maesil

Bonaqua/Qa BPM Bright And Early Burn

Buzz      
 caffeine free Coke
caffeine free Coca-Cola Cal King Calypso
light/diet Coke

Canada Dry * Canning's Cappy Caprice

Carvers Chafresco Chaho Charrua

Cheers Cherry Coke Chinotto Chinotto Light

Chippewa Chivalry Ciel Citra

Coke II Coca-Cola Cocoteen Cresta *

Cristal Crush * Crystal Cumberland Gap

Fanta Finley Fioravanti Five Alive

Fontana Fraser & Neave Freezits Fresca

Frescolita Freskyta Frestea Frisco

Frugos Fruit Labo Fruit Tree Fruitia

Fruitopia Fruitopia Tea Fruktime Frutina

Frutonic Funchum    
 HISTORY OF COLA
In May, 1886, Coca Cola was invented by Doctor John Pemberton a
pharmacist from Atlanta, Georgia. John Pemberton concocted the
Coca Cola formula in a three legged brass kettle in his backyard.
The name was a suggestion given by John Pemberton's
bookkeeper Frank Robinson.
 THE PRESENT POSITION COKE IN INDIA

COKE IS A HOUSE HOLDS NAME AND IS THE LIPS OF EVERY ONE. IN

PRESENT TIME EVERY PERSON KNOW THE NAME OF COCA COLA
SINCE INDIA IS ONE OF BIGGEST MARKET AND SULTRY SUMMER
FROM MARCH THE END OF OCTOBER AND HUGE POPULATION HAS
IMMENSELY HELPED IN THE SALES THE SALES OF COKE IN INDIA
AND ITS MAKING IT MORE ECONOMICAL.

Last years, the market share of Coca Cola was not specific. In this
year company’s top management adopted new policy and decreased
the rate of all brands of coke. By this decision top management
determined the rate of 300 ml / 7Rs. And they made a new
brandof 200 ml determine the rate of this brand 5Rs. By which medium size
family and lower level family can be taken the enjoy of coke. By this decision
company’s marketing share has been increased.

In present time coke is captured approximate 70% market share in cold

Dinks line. Now coke has defeated all the soft drinks company. According
to service and according to advertising coke has appropriate position.
It has now emerged as the winner and has a good image in the market.
Coke has even sponsored the wills cricket world cup 96 at an estimated cost
of 26 crores.
 PRODUCTION PROCESS OF SOFT DRINK

THE PRODUCTION PROCESS IS HIGHLY MECHANICAL IS AND

AUTOMATIC THE RAW MATERIAL REQUIRED FOR SOFT DRINK ARE
CONCRETE SUGAR SYRUP AND TREATED BOTTLED THE ENTIRE
PROCESS TAKE IN THE FOLLOWING STEPS.
THE FIRST STEP IN THE PRODUCTION INVOLVES CONVERSION OF
HARD WATER IN THE SOFT WATER.
The next step is the preparation of sugar syrup in the plant itself the
content of the syrup various according to the brand prepared the syrup at
most can be stored for 4 hours.
Bottle are then moved on a conveyor belt in a line and are closely examined
in case some impurity is left. It the impurity the concentrate coke is not a
now product for the indian it was there in india till 1977 but had to leave
india on mass demonstration led against it, instigated by the local brands it
was leaded by Mr. George Fernandes in Agrain UP so when the programme
of re-launching was made, it was again (where it was made o leave the
country), on the 24th October 1993 in order to a strong hold in the Indian
market, it signed a pact with Mr. Ramesh Chauhan of Parle exports. Thumps
Up, Limca, Gold Spot, Citra, Maaza, Bisleri Club Soda etc. at a cost of $40
million by doing so they gripped the Indian market of soft drinks and
captured 65% of the entire soft drinks much that the competition was
tougher and commodities was of
 DISTRIBUTION CHANNEL

Distribution means supply of goods from company to its ultimate user. After
manufacturing the product the important work for the is to provide its goods to
its ultimate user at the right time and when manufacturing process has been
over. Than marketing work will be start by the marketing Department adopt the
policy for providing goods to the consumer at the right time and place.
Distribution means the way be which the product reach to the hand of
consumer these all process comes under the Distribution of Network. Good
distribution network is essential for more sailing and customer satisfaction. If
customer or retailer is not satisfy of your distribution net work. It reflect that
company’s Distribution is not good and some thing is wrong any when.
 SOFT DRINK MARKET IN INDIA

Today India is one of the most potential markets, with population of around
900 million people, the Indian soft drinks market was only of 200 cases per
year. This was very low even compared to Pakistan and Philippines.
Population and potential market are two major reasons for major
multinational companies of entering India. They feel that a huge population
coupled with low consumption can only lead to an increase in the soft drink
market. Another increase in the sale of soft drinks in the scorching heat and
the climate of India, which is suitable for high sale of soft drinks. All these
factors together have contributed to a 30% growth in the soft drinks industry.
If the demand continues growing at the same rate, within two years the
volume could touch 1 billion
cases. All these factors are the reasons for the entry two giant of the soft
drink industry of the world to enter the Indian market. These two giants
Pepsi and Coca-Cola, Themselves share 96% of the soft drink market
share. Rest is shared by Cadbury’s Schweppes, Campa Cola and other soft
drink brands. But was the scene same 20 years ago? The answer is No.
1970 was the year of pure soft drinks Campa cola and Parle people
(Thums up and Limca).

SOFT DRINK CONSISTS OF A FLAVOR BASE, SWEETENER AND

CARBONATED WATER. IN GENERAL TERMS NON-ALCOHOLIC DRINKS
ARE CONSIDERED AS SOFT DRINKS THIS NAME SOFT DRINK WAS GIVEN
BY AMERICANS AS AGAINST HARD WHICH IS MAINLY ALCOHOLIC.
 SWOT ANALYSIS
•Company product having a good brand name and trade mark. So that there is
no such problem for convenes the user.
•Being a franchise company product trade mark. That’s why it’s scope is
worldwide.
•Coca cola capturing near about 69% market in cold drinks line remaining 31%
captured by its main competitor Pepsi. The reason behind that good supply and
its all flavor like Thumsup, Limca, Fanta, Maaza and Sprite also asked by the
user in Sahibabad Area.

•Coca Cola good Brand Image not only in India rather all over the world.
That’s why there is no need of Advertisement.
WEAKNESS

•The main weakness of the company is that company is not in position of

provide all flavor’s to the customer daily or at a one time.
•Customer is not happy from company marketing policy. He wants company
will start special discount program or increase maximum retail price.
•Most of the retailer’s problem is that no. company person comes at the shop
for listening the problem.
•Company top management not declare the scheme before one or two days.
That’s why scheme catalogue not prepared by the lower level management.
In this way retailers are not satisfy for company policy.