Going online.

Seeing through the eyes of the Patient

Robert Fraser BScN MN(c)

Learn more, help others.

Graduate Student, Nurse.

Disclaimer
Content consumption and creation has changed.
Technology changes how we share
And new tools create opportunities.
If people are going online, that means
patients are going online.
78% of Patients with Broadband
looked online for Health Information
70% of Patients with Dialup (Fox, 2008)

62% of chronic disease patients go online .

Only 44% of chronic disease patients the internet as a source for
information
(Fox & Purcell, 2010)

http://snipurl.com/smhealth
 And there finding it helpful
75% of e-Patients with chronic
conditions say their last search affected
their healthcare decision

(Fox,
2008)
55% of e-Patients without chronic
conditions say their last search affected
their healthcare decision

http://snipurl.com/smhealth
So what are hospitals doing?
 Hospitals are doing PR,
they need to be doing PE (patient education)

Names have been changed to protect the innocent, also if you do recognize these hospital I chose them because their close to my heart.
Hospitals need to help build online resources

60% of internet users are skeptical of

online information, and 3% of internet
users say they know someone who has
been harmed by information they found
on the internet. (Fox, 2008)
 What can hospitals do?
• Build educational resources – aboutkidshealth.ca
• Support public multimedia video delivery of
health related information
• Engage patients in online conversations
about:
– Their health
– Their healthcare experience
– Offering support they need
 What can hospitals do?
• Partner with online resources:
– Patientslikeme.com
– Google Health

• Develop Mobile Apps (Banting)

Robert Fraser BScN MN(c)
contact@robertfraser.ca
robertfraser.ca
nursingideas.ca