MEDIA PLAN

BY
AAMEER VISHWAS
TO – PROFF DSUOZA
 MEDIA PLAN

M.R.F. TYRES
BUS SHELTERS MUMBAI
TARGET AUDIENCE – VEIHCLE OWNERS
<AS THE PRODUCT WILL BE PURCHASED BY CAR OWNERS AND THE MEDIA USED
ARE BUS SHELTERS THEN IT THEADVERTISEMENT SHOULD COVER ALL PARTS OF
MUMBAI >
PLAN-
1. BUSES WHICH RUN ACROSS THE CITIES IS SUITABLE PLAN EXAMPLE 408,302,10,
2. BUS STOPS WHICH ARE OUTSIDE BUS DEPOTS & THE BUS STOPS WHERE THE
CROWD IS MORE .
INNOVATION- M.R.F TYRES WORDS SHOULD BE PRINTED IN BRIGHT COLOURS ON
THE TYRES OF BEST BUSES SO IT WOULD ATTRACT NOT ONLY THE COMMUTERS BUT
ALSO THE CARS WHICH WILL MOVE BY BEST BUSES .

HOARDINGS
1. HOARDINGS SHOULD BE PUT UP ON HIGHWAYS WERE THE VISIBILTY IS MORE
2. IT SHOULD ALSO BE PUTUP ON HEAVY TRAFFIC AREAS AS IT WILL BE WATCHED
BY MORE CAR OWNERS THE BEST PLACE IS INFRONT OF THE ANDHERI BRIDGE
WHICH IS USED AS LINK ROAD FOR CENTRAL &WESTERN .
3. IT SHOULD ALSO PUT UP NEAR THE PARKING ZONES SPECIALLTY NEAR MALLS
AND PARKS.

RADIO
<THE TIMMING WHEN THE ADVERTISEMENT SHOULD BE AIRED SHOUD MATCH
THE LISTENERS MORNING 8:00 AM-9:30 AM & EVENING 5:50PM -7:00 PM .IN
RAINY SEASONS IT SHOULD ADVERTISED MORE BECAUSE AT THIS TIME TRAFFIC
TAKES PLACE & MORE PEOPLE CAN HEAR THE ADVERTISEMENT.>
 CNBC <ENGLISH>

BUS SHELTERS MUMBAI

TARGET AUDIENCE –WIDE AUDIENCE WHICH ARE FAMILIAR WITH ENGLISH
LANGUAGE & MORE SPECIFIC THE BUSINESS CLASS PEOPLE
<AS THE PRODUCT WILL BE SEEN BY MOST EDUCATED CLASS AND HIGH STANDARD
PEOPLE SO THE ADVERTISEMENT SHOULD BE DONE IN HIGH CLASS AREAS. >

HOARDINGS
1.THE HOARDINGS SHOULD PUT UP NEAR HIGH CLASS AREAS& OUTSIDE
CORPORATE OFFICES .NEAR BNADRA , DADR , MAHIM, C.S.T,GHATKOPAR,NEW
BOMBAY ,VASHI,SION ,PETROL PUMPS NEAR BANDRA, SION, BOMBAY ,
VASHI,NERUL, {SIGNAL,}.
2. THE HOARDINGS SHOULD ALSO PUT UP NEAR MULTIPLEXES SPECIALLY IN THE
R-CITY.

RADIO
1. THE ADVERTISEMENT SHOULD BE AIRED BETWEEN PEAK HOURS THAT IS
8:00AM-9:30AM,6:00AM-7:00AM .ENGLISH RADIO STATIONS ETC .
2.ALL INDIA RADIO &98.3 FM ARE THE SUITABLE CHANNELS WHERE THE
ADVERTISEMENT SHOULD BE DONE.

BUS SHELTER
1.THE BUS WHICH RUN ACROSS BANDRA , MUMBAI,GHATKOPAR,SION,WADALA,
SEA FACE AREAS,WORLI ETC.
2.A/C BUSES IS THE BEST OPTION TO ADVERTISE ENGKISH MEWS CHANNEL CNBC.
3.BUS STOPS NEAR AREAS AND LOCATION WHERE MOSTLY EDUCATED TRAVEL.

BATA SHOES
TARGET AUDIENCE –BATA SHOES HAVE PRODUCTS FOR ALL CLASS PEOPLE IT
TARGETS MIDDLE & UPPER MIDDLE CLASS SOCIETY PEOPLE .

HOARDINGS
1.THE HOARDINGS SHOULD BE PUT NEAR SCHOOLS& PLAYGROUNDS.
2. THE HOARDINGS SHOULD ALSO PUT UP NEAR SHOPPING MALLS .

BUS SHELTER
1.BUS STOPS NEAR SCHOOL AREAS
INNOVATION- THE COMPANY CAN MAKE CONTRACT WITH THE SCHOOLS SO THEY
CAN SHOWCASE THEIR PRODUCTS IN SCHOOL BUSES .
RADIO
THE ADVERTISEMENT SHOULD BE AIRED IN AFTERNOON ,EVENING, NIGHT SO IT
COULD BE HEARED BY MOST WOMEN S & MENS SPECIALLY PARENTS .

REYNOLDS PENS

TARGET AUDIENCEC-ORDINARY CLASS PEOPLE USE PENS FOR WRITING SPECIALLY

STUDENTS .<REYNOLDS PROVIDES A GOOD RANGE OF PRODUCTS SO ITS RANGE
AND ADVERTISEMENT SHOULD BE DONE COSIDERING SOCIETY AS A WHOLE .>

BUS SHELTER
1.THE ADVERTISEMENT SHOULD BE DONE ON BUSES WHICH GO ACROSS
SCHOOLS , COLLEGES ETC,AND ALSO THE BUS HOARDINDS OPPOSITE SCHOOLS
&COLLEGES.EXAMPLE-<RIZVI COLLEGE, ANDREWS, XAVIERS ETC,>

2.REYNOLDS PEN ADVERTISEMENT SHOULD BE DONE MORE ON BUSES AS STATED

ABOVE BECAUSE IT WOULD BE EFFECTIVE AS THE ADVERTISEMENT WILL NOT ONLY
ATTRACT THE STUDENTS BUT ALSO THE PEDESTRAINS WHO WALK NEAR THE
BUSES.

HOARDINGS

1.THE HOARDINGS OF THIS PRODUCT WILL BE MORE EFFECTIVE MEDIUM TO

ADVERTISE IN PRINT MEDIS SECTION AS THE HOARDINGS ARE STILLTHE ARE
WATCHED MPRE CAREFULLY .

2.THE PLACE WHERE THE HOARDINGS SHOULD BE PUT UP IS NEAR SCHOOLS,

OFFICES , NEAR BY SIGNALS SO IT WOULD HAVE MORE EFFECTIVENESS AS IT WOULD
BE OBSERVED BY ALL THE TARGET AUDIENCE.

RADIO
<RADIO WOUL ALSO ACT AS A GOOD MEDIUM OF ADVERTISEMENT BUT IT WOULD
NOT HAVE MORE EFFECTIVENESS AMONG THE TARGET AUDIENCE .>

1.98.3&91.0 FM WOULD BE THE BEST CHANELS TO ADVERTISE ABOUT THE PROUCT

THE ADVERTISEMENT SHOULD AVOID THE TIMMINGS WHEN MOST OF THE TARGET
AUDIENCE THAT IS STUDENTS ARE IN SCHOOLS\COLLEGES SO THE BEST TIME IS IN
EVENING AND NIGHT SPECIALLY IN NIGHT .
 PANTENE SHAMPO

<PANTENE IS A BIT COSTLY SHAMPO BUT THE COMPANY ALSO HAS SACHETS
WHICH ARE AFFORDABLE TO ALL CLASS OF PEOPLE IN SOCIETY.>

TARGET AUDIENCE –ALL LADIES ARE THE MAJOR TARGET AUDIENCE.

BUS SHELTER
1. THE PRODUCT SHOULD BE ADVERTISED NEAR THE LOCATIONS WHERE MOSTLY
WOMENS ARE SEEN SO THE BEST PLACE IS WHERE LADIES GO FOR SHOPPING.
2. THE BEST PLACE ARE NEAR BIG BAZZARS,SHOPPING MALLS , NEAR RAILWAY
STATIONS .
3.PANTENE HAVE SOME GOOD FACES AS THEIR BRAND AMBASSODORS SO THEY
SHOULD TAKE THE HELP ADVERTISED ON BUSES WHICH TRAVEL NEAR STAIONS
AND SHOPPING PLACES SO THE THE PUBLIC WILL GET MORE EXPOSED TO THE
ADVERTISEMNT INCLUDING THE TARGET AUDIENCE AS NOW ALSO PEOPLE DO
BELIEVE IN CELEBRITES.

HOARDINGS

1.THE PLACE WHERE THE HOARDING OF THIS ADVERTISED IS NEAR BANDRA MAHIM
HIGHWAY, NERA ALL CROWDED RAILWAY STAIONS.
2.THE HOARDINGS NEAR LINK ROADS AND HIGHWAYS ARE THE BETS PLACE TO
ADVERTISE THE PRODUCT.

RADIO
1.THE SUITABLE STATION WHERE THE PRODUCE CAN BE ADVERTISED IS ON
MEOW 104.8 FM THIS CHANNEL WOULD BE THE BEST MEDIUM TO ADVERTISE AS
THIS STATION IS HEARED BY MOST OF WOMEN AS THIS STATION IS WOMEN
ORIENTED AND ALL WOMEN ORIENTED PROGRAMMES ARE AIRED SO THE
AFTERNOON & THE NIGHT TIME WOULD BE THE BETS TIME SO IT WOULD COVER
ALL THE WOMEN THAT ARE HOUSEWIVES AND ALSO THE WOMEN GO FOR
WORK.
 DOVE SHAMPO

<THIS CATEGORY OF SHAMPO IS COSTLY IN INDIAN MARKETS WHICH FAILS TO

TARGETS LOWER SOCIETY PEOPLE. >

TARGET AUDIENCE – LADIES BUT NOT ALL LOWER CLASS PEOPLE & ALSO THE
WOMEN WHO ARE CONSCIUS ABOUT THEIR HEALTH AND HAIR .

BUS SHELTER
1.THE BUSES WHICH MOVE NERA THE SHOPPING CENTRES AND CORPORATE
OFFICES SO THETARGET AUDIENCE COULD SEE THE ADVERTISEMENT.
2. BUS SHELTER WOULD BE THE RIGHT MEDIUM TO ADVERTISE THE PRODUCT ASS
IT ALSO ATTRACTS FLOATING PUBLICC ALSO BUT IT ALSO HAS SOME
DISSADVANTAGES TO IT AS THE TARGET AUIENCE COULD NOT CONCENTARTE ON
THE ADVERTISEMENT.
3. DOVE HAS NO BIG NAMES ATTACHED AS OF NOW AS THEIR BRAND
AMBASSODORS.THEY HAVE WOMEN WHO HAVE USED THEIR PRODUCTS AND
HAVE LIKED THEIR PRODUCT AS THEIR BRAND AMBASSODORS IN
ADVERTISEMENT.THIS IS ALSO A GOOD WAY TO PROMOTE THE PRODUCT SO THEY
CAN ADVERTISE THEIR PRODUCT ON BUS STOPS.

HOARDINGS
<HAOARDINGS ARE THE BETS PLACE TO ADVERTISE THIS PRODUCT AS IT WOULD BE
MORE EFFEVTIVE IN PRINT MEDIA SECTION .>
1. THE BEST PLACE TO HOARD THE PRODUCT FOR THE ADVERTISEMENT IS ON
ROOF TOPS OF HIGH BUILDINGS NEAR HIGHWAYS , NEAR SHOPPING MALLS
,ETC.
 2. HAORDINGS WILL ACT MORE EFFECTIVE BECAUSE IT IS STILL IMAGE AND THE
TARGET AUDIENCE CAN CONCENTRATE ON THE ADFVERTISEMENT INDIRECTLY
ON THE PRODUCT .

RADIO

RADIO IS ALSO A GOOD MEDIUM TO PROMOTE THE PRODUCT

1. RADIO MIRCHI & MEOW IS THE BEST MEDIUM OR THE CHANNEL TO

PROMOTE THE PRODUCT AS THE ATRGET AUDIENCE OF THE PRODUCT AND
THE CHANNELS TARGET AUDIENCE IS ALSO THE SAME SO THIS GOES
HAND -IN0- HAND THAT IS BOTH PARTIES BUSINESS ARE MET.THE
STATIONS ARE MORE POPULAR AMONG ALL LADIES.

NATRAJ PENCILS
<MASSIVE ADVERTISEMENT SHP;D BE DONE FOR SUCH STATIONERY PRODUCT BEFORE THE
SCHOOL RE-OPENS AND MODERTAE ADVERTISEMENT CAN BE DONE AFTER THE SCHOOL
RE-OPENS.>

TARGET AUDIENCE – STUDENTS {SCHOOL\COLLEGES , ARTIST ,ENGINEERS,FASHION

DESIGNERS.ETC}

BUS SHELTER

1.THE BEST PLACE TO ADVERTISE ARE ON THE BUSES WHICH TRAVEL NEAR
SCHOOLS,COLLEGES

INNOVATIVE WAY- TO ADVERTISE IN & OUTSIDE SCHOOL BUSES SO IT WOULD NOT ONLY
COVER THE TARGET AUDIENCE BUT ALSO THE FLOATING PUBLIC MOVING NEAR THE
BUSES & IT WOULD ALSO BE SEEN BY PARENTS SO THEY WOULD ALSO COME TO KNOW
ABOUT THE PRODUT.

2.BUS STOPS NEAR OR OPPOSITE THE SCHOOLS AND COLLEGES ARE ALSO THE PALCES
WHERE THE PRODUCT CAN BE ADVERTISED
HOARDINGS

<HOARDINGS WOULD NOT PROVE AS EFFECTIVE AS BUS SHELTER TO PROMOTE A

PRODUCT LIKE NATRAJ PENCILS. >

1.THE PALCES WHERE THE PRODUCT CAN BE ADVERTISED IS NEAR OR OPPOSITE

SCHOOLS\COLLEGES, NEAR RAILWAY STATIONS ETC.HOARDINGS PLACE AT THIS LOCATION
ARE THE BEST PLACE TO ADVERTISE THE PRODUCT.

RADIO

1.98.3& 91.0FM ARE THE SUITABLE CHANNELS WHERE THE ADVERTISE CAN BE AIRED OF
THE PRODUCT NATRAJ. THE ADVERTISEMENT CAN BE AIRED ANY TIME BUT THE BEST TIME
IS IN EVENING AND NIGHT .

JANTA RUBBER BANDS

<A STAIONERY PRODUCT USED NOT SO FREQUENTLY BY NORMAL PUBLIC SO
ADVERISEMENT COST N SUCH PRODUCT SHOULD HAVE SOME LIMITS.>

TARGET AUDIENCE-SPECIALLY USED IN OFFICE WORK.

BUS SHELTER

1.RUBBER BANDS ARE ALSO USED IN BANKS SO THE ADVERTISEMNET SHOULD BE DONE ON
BUSES WHICH TRAVEL NEAR BANKS

2.THE PRODUCT CAN ALSO ADVERTISED AND BE EFFECTIVE INSIDE THE BUS BEHIND THE
SEATS SO THE PRODUCT WILL HAVE A STILL EFFECT IN MOVABLE VEIHCLE AND COULD
REACD THE OFFICE GOING PEOPLE.THE GENERAL ADVERTISEMENT OF THIS PRODUCT CAN
BE MADE IN LOCATION WHERE THERE ARE MORE OFFICES.
HOARDINGS

HOARDINGS SHOULD BE PUT UP AT PLACES WHERE OFFICE GOING PEOPLE COULD COME IN
CONTAT WITH THE ADVERTISEMENT .

1.BEST PLACES TO HOARD THE PRODUCT ARE NEAR RAILWAY STATIONS, PUBLIC
TRANSPORT ETC

2.SKY WALK IS ALSO A GOOD PLACE WHERE OFFICE COMMUTERS TRAVEL SO THE PRODUCT
CAN ALSO BE ADVERTISED.

RADIO

TO ADVERTISE SUCH A STAIONERY PRODUCT RADIO IS NOT THE EFFECTIVE MEANS OF

ADVERTISEMENT BUT IF THE CLIENT WANTS TO ADVERTISE THEN THE BEST CHANNEL TO
ADVERTISE IS 98.3& 91.0 ETC NIGHT TIME .

LEXI PENS
<THIS PENS ACTUALLY TARGETS THE MIDDLE CLASS PEOPLE & LOWER CLASS PEOPLE.>

TARGET AUDIENCE –STUDENTS, OFFICE GOING PEOPLE .

BUS SHELTER

THE ADVERTISEMENT OF THIS PRODUCT SHOULD ACTUALLY BE OUTSIDE ON THE BUS

STOPS OUTSIDE SCHOOLS , OFFICES,

2.IT CAN ALSO BE ADVERTISED ISIDE BUS BEHNS SEATS OF THE BEST BUSES SO IT WOULD
ATTRACT ALL THE TARGET AUDIENCE WHICH THEY ARE TARGETTING .
3.THE PRODUCTS SHOULD ALSO COVER ALL LOCATIONS OF THE BUS SERVICES

HOARDINGS

1. THE HOARDINGS SHOULD PALCE WHERE COMMON MAN CAN BE ACCESIBLE AND THE
HOARDING SHOULD ALSO STATE THE PRICE OF THE PRODUCT SO ITS SALES WILL
DEFINATELY INCREASE .
2. THE BEST PLACE TO HOARD THE PRODUCT IS NEAR RAIWAY STAIONS, SCHOOLS
,COLLEGES , SKYWALKS, HIGHWAYS ETC.

RADIO

1.ADVERTISEMEN5T OF THIS PRODUCT CAN HAVE A GOOD EFFECT THROUGH RADIO AS

YOUNGSTERS AND OFFICE GOING& COMMON MAN ARE OFTEN HEARING RADIO
WHILE TRAELING FOR THEIR WORK
2.THE BEST CHANNEL TO ADVERTISE THE PRODUCT IS ON 98.3,92.7,ETC ON LIKE
ALMOST ALL CAHNNELS BETWEEN PEAK HOURS AND NIGHT TIMES BECAUSE THIS US
THE TIME WHEN PEOPLE TEND TO HEAR A LOT OF RADIO FOR RELAXATION.
 BALAJI ALOO BHUJIA <NAMKEEN>
<THE ADVERTISEMENT OF THIS PRODUCT SHOULD BE DONE ON A SCALE SO THAT ALL
PEOPLE COME TO KNOW THE PRODUCT .>

TARGET AUDIENCE –NO TARGET BARS EXCEPT THE PEOLE WHO ARE HEALTH
CONSCIOUS .THIS PRODUCT HAS A WIDE AUDIENCE .

BUS SHELTER
1.THE BUS WHICH TRAVEL FOR A LONGER DISTANCE SO IT WOULD HAVE MORE
AUDOENCE ATTRACTION FOR THE PRODUCT .THERE IS NO USE OF ADVERTISING INSIDE
THE BUS BECAUSE IT WILL BE LIMITED TO ONLY THE COMMUTERS TARVELING FROM
THE BUS .
2. THE PRODUCT SOULD ALSO BE ADVERISED ON BUSES WHICH WOULD TARVEL TO
PUBLIC PARKS, AMUSENT PARKS, THEATRES ETC.

HOARDING
1. HOARDINGS SHOULD PLACE NEAR LOCATION WHERE THERE ARE TOURIST SPOTS
2. IT CAN ALSO BE PUT UP ON NEAR SCHOOLS, STAIONS,RESIDENTAL AREAS, THEATRES,
MULTIPLEXES ETC.

RADIO
1.RADIO IS ALSO ONE OF THE BEST MEANS TO ADVERTISE THIS PRODUCT AS THE
TARGET AUDIENCE OF BOTH THE PARTIES ARE MET THAT IS WHEN A PERSON IS BORED
HE LIKES TO HEAR RADIO AND HAVE SOME NAMKEEN.
2.ALL RADIO STATIONS ARE SUITABLE FOR THIS PRODUCT BUT THE BEST ARE THE
POPULAR ONES THAT IS 98.3,91.0,BIG FM ,ETC.
3. THERE IS NO SUCH TIME LIMITED FOR THIS PRODUCT AS IT IS A EATABLE PRODUCT
BUT THEN TOO THE BETS TIME TO ADVERTISE IS AT PEAK HOURS& NIGHT.