NAME - ADWITIYA MISTRY

OBJECTIVE

To find out which websites are mostly used by farmers and see if advertising our product there
will be beneficial or not.

Websites most popularly used by farmers as per my search:

 Agricoop.nic.in
 Agriwatch.com
 Farmer.gov.in
 Rmlglobal.com
 Krishijagran.com
 Agmarknet.nic.in
 Isapindia.org
 Fert.nic.in
 Agriquest.info.krishiworld.com
After having tried to contact each of these websites to find out whether we can
advertise there or not , I found that government website do not give an option to
advertise there and most popular websites were government websites. Secondly,
no private website also responded to my calls well.
 PROMOTING DIGITAL LITERACY

Previously also the brand had used radio for promotional activities but it can be
done again as it is pointed that consumers rely heavily on word of mouth.
Keeping this in mind the brand can use AIR (All India Radio), community radio and
mobile to reach and engage with the potential consumers. The conversations can
be around the actual problems faced by villagers related to roofing. A few of
those opinions can then be broadcast to capture the attention of other people
from various districts. We can also push out a missed call number.
Later, pre-recorded voice messages can be delivered to people who give missed
calls. In these radio shows the ease of using the online portal for buying should
be highlighted.
 Posters in local fairs or weekly markets featuring the product. These posters
will draw peoples attention towards the product and its uses. The poster
should contain the contact details of the nearest distributor and also the
online portal and ease of online ordering . And the poster should also be in
the regional language so that the local people can find it helpful. The posters
should clearly show the brand benefits.
To find out details about local markets and fairs detailed field research has to be
conducted which is not possible given my shortage of internship duration.
 JSW SHOPPE

 A one-of-its-kind initiative to take branded steel to customers in semi-urban

and rural areas.
 A 400-strong nationwide network, with plans to open another 200 stores soon.
 Buyers can directly purchase products, understand applications, and avail
related services, including financing.
 Most outlets also have processing facilities offering value addition on
products.
 JSW STEEL LTD is our competitor and they have this shoppe concept which I
think can be beneficial for us also. Because it will help us to reach the
customers directly.