Evaluation

of
Alternatives
Presented by
Amit Tilgota
Evaluation process
Consumer is trying to
satisfying a need
Consumer is looking certain
benefits from the products
Consumer sees each product as a bundle of
attributes with varying abilities for delivering
the benefits sought to satisfy the needs
premise to be true

BELIEFS

EXAMPLE
TATA SALT
Attitude

●
An attitude is a hypothetical construct that represents
an individual's degree of like or dislike for an item

●
Attitudes are generally positive or negative views of a person,
place, thing, or event-- this is often referred to as the attitude
object

●
People can also be conflicted or ambivalent toward an object,
meaning that they simultaneously possess both positive and
negative attitudes toward the item
 Example
Dabur
Chyawanprash
Expectancy Evaluation Model

A model used in the study of consumer

decision processes to evaluate alternative
brands

In this model, brand attributes are

weighted; a consumer's beliefs about each
brand's attributes are multiplied by the
respective weights to produce a
preference ranking of the alternatives
Consumer evaluate products
and services

Consumer has positive or

negative beliefs
Expectancy Value Table
Note:-Expectancy rate on basis of 1 to 10

Brands Audio- HDMI Sound Plug in Price

Video Facility Facility
(like pen
Quality drive)
6 4 5 3 3

5 3 4 1 2

7 5 6 6 3

8 7 9 8 7
Calculation of Expectancy Value
The expectancy value which I calculate from the
computation was

= 6 + 4 + 5 + 3 + 3 = 21

= 5 + 3 + 4 + 1 + 2 = 15

= 7 + 5 + 6 + 6 + 3 = 27

= 8 + 7 + 9 + 8 + 7 = 39
Result
Thankyou