Introduction about the Soft Drink Industry

Soft drinks are part of beverage industry. Beverage industry include milk, Juice, cold
drinks, tea, coffee, alcoholic drinks, mineral water etc. there are different companies
which are doing business in these different product.
Soft drinks are known as non alcoholic beverage containing syrup essence or fruit
concentrates that are mixed with carbonated water. Soft drinks
are thirst quencher, hygienic and a drink of enjoyment.
Soft drinks industries are quit old. Today Pepsi and coca-cola are the famous band
and both are multinational.
 Cont”d
• The production of soft industry is based on the franchise system,
where the parent companies supply the concentrates brand name
and know how. The franchise unit that is the bottling unit supplies
the production to the market.
• Hence the bottlers become very important for the successful
operation of the
• soft drinks brand,
• Company
Profile
• THE COMPANY PROFILE: PEPSI CO.
•  
• Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola founded Pepsi
• Cola Beverage business at turn of the century. Pepsi Cola Company now produces and
• markets nearly 200 refreshment beverages to retail, restaurants and food service customers
• in more then 190 countries and territories around the world and generates revenue of over
• 18 billion dollars PepsiCo World Headquarters is located in Purchase, New York.
• Pepsi Co. is the world leader in the food chain business. It consists of many companies
• amongst which the prominent ones are Pepsi Cola, Frito-lay, Pepsi food international,
• Pizza-hut, KFC and Taco bell. The group is presently into three most profitable businesses
• namely, Beverages Snacks foods and Restaurants.
• The beverages segment primarily market it Pepsi diet, Pepsi Mountain Dew and other
• brands worldwide and 7UP outside the U.S.market. They are positioned in close
• competition with Coca Cola inc. of USA. The Snacks food divisions manufacture and
• distribute and markets others snacks worldwide.
• The restaurant segment primarily consists of the operations of the worldwide Pizza-
• Hut, Taco bell and KFC chains PFS, PepsiCo’s restaurant distribution operation, supplies
• to Company owned and Franchise restaurants in the U.S.
• When Coca Cola changed its formula in 1985, Pepsi Stepped up its competition with
• its long time archrival claiming victory in the Cola-wars. Coke and Pepsi expended their
• rivalry to tea in 1991 when Pepsi formed a venture with No.1 Lipton in response to
• Coke’s announced venture with Nestle (Nestea).
• “Pepsi Co is going blue”. This was the new color adopted by the company to
• strengthen its brand globally. Also the company is changed colors from Generation X to
THE SUCCESS STORY OF INDIRA NOOYI (CEO OF PEPSICO INDIA)
By now, most readers probably know that Indra Nooyi is being promoted to the CEO of
PepsiCo, a company with $38 billion in revenues. She’s been mentioned several times
before on Sepia Mutiny, mainly in response to comments she made at a graduation
ceremony at Columbia Business School last year. (There are several other posts on her as
well.) And Manish had a solid post on her recent promotion this past Monday on Ultrabrown.
I draw two conclusions from her success. First, you can be a working mother and climb the
corporate ladder while raising kids (Indra has two, who are I believe in their early/mid teens).
Second, you can get ahead in the American corporate environment without sacrificing who
you are culturally.
 Name of the Executives by Hierarchy Level

•
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• Chairman Mr. Sanjeev Chadha
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• Unit manager Mr. Vishal Kaul
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• Territory divisional manager (T.D.M) Mr. Mia Emamuddin
•  
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• Marketing unit manager(M.U.M) Mr. Nitin Bhandari
•  
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• Area divisional coordinator(A.D.C) Mr. vivek johari
•  
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• Customer Executives(kanpur) Mr. Raj narayan singh
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• Miss. Monisa agrawal
 Different Brand of Pepsi In Cold Drinks in Market
•  
• Brand is a name, term, sign, symbol or design or combination of them
• Intended to identify the goods and services of one seller or group of seller to
• differentiate them from their competitors.
• Category Pepsi Brand Competitors Brand
•
• Cola Pepsi Coke / Thumps Up
•  
• Oran Mirinda Orange Fanta
•
• Clear lemon 7up/Mountain Dew Sprite
•  
• Cloudy lemon Mirinda Lemon Limca
•  
• Juice Slice Maja,
• Frooti
•  
• Miner Aquafma Bisleri,
• Bailley
• Kingfisher,
• Kinley
•