Professional Documents
Culture Documents
Swot & Pest Analysis
Swot & Pest Analysis
Prepared by
K. Sasikumar
SWOT Analysis
PRESENT
CONTROLABLE
ENVIRONMENT
STRENGTH WEAKNESSES
INTERNAL
CONTROLABLE
ENVIRONMENT
EXTERNAL
EXTERNAL
TO DEVELOP TO OVERCOME
UN
OPPORTUNITY THREAT
PreparedFUTURE
by: K.Sasikumar 2
Used on a Business Idea
SWOT Analysis
I. Product (what are we producing?)
II. Process (how are we producing it?)
III. Customer (to whom are we selling it?)
IV. Distribution (how does it reach them?)
V. Finance (what are the prices, costs &investments?)
VI. Administration (and how do we manage all this?)