Scribd Logo
Upload

Welcome to Scribd!

  • A Presentation On ADVERTISING Appeals: Presented By: Group 2 Jimmy Thakkar Hiren Darji Bhupendra Zala

    Uploaded by

    sonyjimmy
    10 views26 pages
    The document provides an overview of different types of advertising appeals including fear, humor, music, rationality, emotions, and scarcity. It defines advertising appeal as the approach used to attract consumer attention or influence their feelings toward a product. Examples are given for each type of appeal, such as Dettol and Havells using fear in skincare ads, Kit Kat and Gems using humor, Tata Docomo and Reliance using music, and Fiat Punto and Mahindra using rational appeals about product usage. Emotional appeals encompass personal and social categories, as shown in ads by Voltas and HDFC Life. Scarcity appeal urges buying due to limited availability, like the Save Petrol campaign.

    Original Description:

    Original Title

    A A

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides an overview of different types of advertising appeals including fear, humor, music, rationality, emotions, and scarcity. It defines advertising appeal as the approach used to attract consumer attention or influence their feelings toward a product. Examples are given for each type of appeal, such as Dettol and Havells using fear in skincare ads, Kit Kat and Gems using humor, Tata Docomo and Reliance using music, and Fiat Punto and Mahindra using rational appeals about product usage. Emotional appeals encompass personal and social categories, as shown in ads by Voltas and HDFC Life. Scarcity appeal urges buying due to limited availability, like the Save Petrol campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views26 pages

    A Presentation On ADVERTISING Appeals: Presented By: Group 2 Jimmy Thakkar Hiren Darji Bhupendra Zala

    Uploaded by

    sonyjimmy
    The document provides an overview of different types of advertising appeals including fear, humor, music, rationality, emotions, and scarcity. It defines advertising appeal as the approach used to attract consumer attention or influence their feelings toward a product. Examples are given for each type of appeal, such as Dettol and Havells using fear in skincare ads, Kit Kat and Gems using humor, Tata Docomo and Reliance using music, and Fiat Punto and Mahindra using rational appeals about product usage. Emotional appeals encompass personal and social categories, as shown in ads by Voltas and HDFC Life. Scarcity appeal urges buying due to limited availability, like the Save Petrol campaign.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 26

    A Presentation On ADVERTISING

    Appeals

    Presented By: Group 2


    Jimmy Thakkar
    Hiren Darji
    Bhupendra Zala
    Flow of Presentation

    • Meaning of Advertising Appeal

    • Types of Advertising Appeal

    • Example of different types of Advertising Appeal


    Meaning of Advertising Appeal

    • The approach used to attract the attention of consumer


    and/or
    • To influence consumers feeling toward product,
    services or cause.
    TYPES OF ADVERTISING APPEALS
    The various types of advertising appeals harness different means of
    highlighting the features of a product and drawing the attention of the
    masses towards it. Here is an overview of the different types of
    advertising appeals.

    FEAR

    Humor

    Music

    Rationality

    Emotions

    Scarcity
    FEAR

    • Fear is often used to good effect in


    advertising and marketing campaigns of
    beauty and health products including
    insurance.
    Havells Advertisement
    Dettol skincare Advertisement
    Humor

    • It is an effective method that benefits the


    customers to recollect the advertisement
    while they are shopping.
    Kit kat Advertisement
    Gems Advertisement
    The good old zandu balm ad, creative message
    Music

    • Music: MUSIC APPEAL increases the


    persuasiveness of the advertisement.
    TATA Docomo Advertisement
    Reliance advertisement
    Rationality

    • Rationality: It mainly focuses on


    individual’s functional or practical uses
    relating to a particular product.
    Fiat Punto advertisement
    Mahindra xylo Advertisement
    Emotions

    • Emotions: Emotional appeal includes two


    categories: personal appeal and social
    appeal.
    Voltas A/C advertisement
    HDFC standard Life Advertisement
    Scarcity

    • Scarcity: It urge consumers to buy particular


    product because of a limitation
    Hafte ka sabse bada din!!!
    Save Petrol Advertisement
    www.animationfactory.com

    Backdrops: Title Backdrop Slide Backdrop Print Backdrop

    - These are full sized


    backdrops, just scale them up!
    - Can be Copy-Pasted out of
    Templates for use anywhere!

    Additional Graphics:
    - Scale them up or down!
    - .GIF clipart is animated.
    - .JPG clipart can be scaled
    up and take up little file
    space.
    - .PNG clipart can be scaled
    unusually large without
    distortion.

    You might also like