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RANGE SEGREGATION

CORE CONCEPT FLASH

20% 70% 10%

RANGE

CORE CONCEPT FLASH

•Depicts Business expertise • Image drivers
•High sell thru Articles
•Store Vibrancy • Mood of an event
•Brings cash flow to the
•Narrates the story of the season • Current trends
Business
• Differentiators
•Facilitates high conversion
rate
•High consumer connect

BASICS
CLASSICS  FAD
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 CORE
 Bread and Butter of the Business
 Self selling articles
 Contributes to 20% of the Business
 Never out of Stock articles

 Pants, shorts etc. customers can easily relate

 Perspective or excessive quantity display to sell more
 Our collection of core:

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 CONCEPT
 Makes the store vibrant
 Pulls in crowd ( footfall into the store)
 Contributes to 70% of the business
 Narrates the story of the season

• adiStar Salvation 2
 Concepts such as SUPERNOVA, AdiLIBRIA and CLIMA365
 Displayed together as a package to drive sell thru
 Some of our collection:

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 FLASH
 Captures the mood of an event
 Acts as a differentiator from other COMPETITORS
 Lower shelf life but HIGH sales
 Contributes to 10% of the Business

 Highlighted event such as: FIFA, IPL etc.

 Some of our Flash collection:-

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