WHAT SHOULD BE ON YOUR

PITCH DECK?

ifnotnowwen.com
WHAT WE RECOMMEND
Number of slides: 10-12 slides Backup (if applicable):
total Content (10 slides): 1. Financial projection
1. Cover / One-liner 2. Product unit
economic
2. Problem
3. Use of funds
3. Solution
4. Customers success
4. Technology / Secret Sauce story / testimonials
5. Business model 5. Customer journey
6. Market size
6. More (think of most
7. Competitive analysis asked questions by
your investors)
8. Go to market strategy
9. Team
10. Traction
11. Fundraising
 3.
THINGS Important factors

TO CONSIDER • If you have a strong team/

advisory board, prioritize
team slide as number 1
before introduce problem
a) Serial entrepreneurs with
successful exit
b) Subject matter expert (PHD /
patent / IP granted)
c) More

1. 2. • If you have great traction,

consider to use it as
There is no right or wrong Use this as reference guide, opening
answer on the slide order as you are customizing your a) $ revenue milestone
pitch b) # number of paid customers
DESIGN

Aa
BE ALL FONTS SHOULD CONSISTENT LESS IS MORE
SIMPLE BE LARGER THAN 25 LOGO

Less than 3 color used Imagine people who Design style from
throughout the deck might sit far from page to page
stage / screen
LET’S
BUILD
YOUR SLIDES
COVER 1.

2.
Name

One liner of your company

SLIDE 3. Your contact info

4. Logo

5. Describe who you are

(In 30-60sec)
EXAMPLE
COVER
SLIDES BOOK
APARTMENTS
Where Excellence And
Convenience Meet.
PROBLEMS 1.

2.
Please list 3 - 5 specific issues you are address

Be specific

3. Be mece
(mutually exclusive and collectively exhaustive)

4. Be impactful
• Use data

• $$ impact

• # customers
PROBLEM
SLIDE Problem

EXAMPLE PRICE is an important concern for customer booking travel.

HOTELS leave you disconnected from the city and its culture.

NO EASY WAY EXISTS to book a room with a local or become a host.

SOLUTIONS 1. What does it looks like when you solve
the problem?

2. Please list 3 - 5 specific results you are achieving

(by using your product / service)

3. Addressing the problems mentioned above

4. Be intentional and impactful

• Use data

• $$ impact

• # customers
SOLUTION
SLIDE Solution

EXAMPLE
A web platform where users Save Money when traveling. Share culture by making local
can rent out their space to Make Money when hosting. connection to the city.
host travelers to.
PRODUCT /
Brief intro of your product / technology

DEMO/ Your secret source & what make

TECHNOLOGY/ you unique

SECRET SAUCE How do you achieve your

solutions

Pre-recorded/pre-loaded less than

10 sec video if required
Product / Demo / Technology
MARKET
SIZE

Top Down Button Up

1. What is the 1. Calculate user X usage

trend and overall = revenue
market size? 2. Assumption based
3. Aligned with financial
projections
 Market Size
2 Million Visitors

$40 B/year

2,000,000 room bookings after 5 years

with $200M Rev / year
BUSINESS
MODEL
How are you making money?

Simple business revenue model wins

E.g. ROOM 23 take % on each traction
 Business Model

10% $84 $25

Commission Million Dollars Dollars

Average Fee
We take a 10% commission Trips with ROOM23
$80/night for 3 nights
on each transaction 15% of Available Market
 Who they are?

COMPETITIVE
Know your competitor / market

ANALYSIS
Where do you win vs they win?
Arrange from most success /
well-known one to least

List of features that valued by

our ideal customers
From most important to least
Competitive Analysis
GO TO
Customer acquisition plan

MARKET Social media

STRATEGY Partnership

Channel strategy

Paid Ads etc

 Market Adoption

Events Partnerships Craigslist

Target events monthly Cheap/alternative travel Dual posting feature

Octobarfest (6M) Kayak
Eurocup (3M) Goloco
TEAM
1. What is super power of you and each of your teammate

2. What make this team unique to drive this vision forward?

• Complementary skills

• Diverse background / perspective

3. Advisor / Board members

 Team

Mary Johnstone Paul Venebles Lee Jeffers

CEO & Co-Founder CEO & Co-Founder CTO & Co-Founder
Vision | Product | Team Building Business Development | Operations Software Engineer
 What have you done to date?

Customers /Paid or unpaid

TRACTION / Pilot program

MILESTONE Partnership

Customer Waiting list

Revenue

Awards / recognitions

Any other commitment / success indication

Market research & validation

 TRACTION: Progress to Date
STAGE 1 STAGE 2 STAGE 2 STAGE 4

Distribution
Crowdfunding Introduction Introduction Extension

• Preorders in • Base Templates • Base Templates • Base Templates

crowdfunding Website Website Website
platform • TechStarts Launchpad • Partnerships with • Partnerships with
major startup major vc funds
accelerators • White label
• White label

2021 Q2 2022 Q1
Marketing

• Camping Page • Digital Branding • Digital Advertising Dield Marketing

• Social Media • Digital Advertising • Cross promotion Digital Advertising
• Public Relations • Public Relations • Public Relations ATL\BTL
• Partners • Content Distribution • Social Media
FUNDRAISING

1.
It is not about how much money you
are raising

2.
It is about what results you are achieving
with the investment
• Fundable milestones such as #customers
$Revenue benchmark
• What is next for you & business
 Fundrasing
Seeking $600k

2008 2009 2010 2011 2012

8000 Bookings 70,000 Bookings 1million Room Bookings 2 millions Room Bookings

Business Established $800k Rev $7M Rev

$100M Rev $200M Rev
ABOUT Wen

• SXSW Pitch Qualifying Committee

• MassChallange Pitch Judge & Expert

• Techstars Mentor

• Capital Factory Pitch Expert

• International Accelerator Mentor

• Succeed in both startup & corporation – Led 400 sales team in Dell
Technology with $320M product line

Wen Zhang
Founder & CEO of INNW Institute FEATURED IN
 WANT TO GET FUNDING FASTER?

Let us do it for you!

Reach out to explore our 1-1 customized and hands on approach to
build entire messaging & pitch deck for your business.

Wen Zhang
Founder & CEO of INNW Institute

wen@ifnotnowwen.com
http://www.ifnotnowwen.com/

Ruben Arias
Cofounder & CEO
Beereaders
''The pitch deck we built with Wen was the backbone of our fundraising
effort: We successfully raised $1 million investment and achieved $1
million in revenue within one year. Today, we use it for literally anything:
from pitching to investors to onboarding new team members''