Milano in Melbourne International

Specialised
Skills Institute

Strategic Design Workshop

fusing design and interactive media

Francesco Galli Italy

ISS Institute/Victorian Government (Design) Fellow

Suitable for those working in...
• Web / TV format
• Digital communication applications
• Animation
• Interaction design
• Corporate identity
• Trend research
• Games
• Movies
• Graphic communication
• Information / display systems
• Multimedia
• Curriculum developers
• Communication strategy
• User interface design
Francesco graduated in Industrial Design with a thesis called “Movie Image Design, Language, Technique, Strategy” • He is
Project Manager, Executive producer, Art Director and Director • Project Manager for the Consorzio Polidesign, Politecnico
di Milano, for the Master Movie Design 2003-2006 • In 2005 he founded Imago Design Studio a consultancy and design
network based in Milan, this new dimension of the communication project does not yet have a recognized label, but what
distinguishes it is the mamagement of innovative processes for the strategic use of images Research Communication design
strategy culture and production of communication scenario for companies. Researcher of the INDACO Department
Politecnico di Milano and Professor from 2003 in many different master and courses with lesson in Representation and
Communication and Visual Communication Design Practice His work encompasses strategies and scenarios, representation
and visualization for new solutions in communication design. New scenarios create the convergence of language, technical,
and strategical skill. Fusing design and interactive media, a collaboration that combined concept design, and communica-
tion strategy to address the social, emotional, national, and international issues involved in the re-design of the communica-
tion project Educator Politecnico di Milano - Lecture in Master Brand Communication, Master Art & Copy, Master Strategic
Design, Master E- Design, Consorzio Polidesign; Professor international course “ Master Product Service System” • Execu-
tive manager of MovieDesign Lab, Indaco from 2001 INTERNATIONAL PROJECT CHINA 27-12-05 - 04-01-06 Francesco
arranged a Communication Design Workhop “ Movie design project”, Changsha Hunan University, School of Design • visited
Shanghai Tongji University and Tsinghua Chingua University, Lecture “Movie design project, from ideas to strategies, from
decisions to works” at Lan Tao Culture Development, Beijing 05.01.06 • 18-12-06 07-01-07 Francesco arranged a Communi-
cation Design Workhop “Tradition and Innovation” at Changsha Hunan University, School of Design; and has visited Shanghai Tongji
University and Beijing Chingua University and Lecture at CAFA School of Design.
Publications

• Marketing / PR communications
• Mobile content
• Innovation planning
• Web experience
• Retail communication
Galli Francesco, Marisa Galbiati “Movie Design for
Experience Project” Visual Scenarios for Illy concept
store, CLUP Milano , 2007.
Galli Francesco, “Mantero Mood” movie design project
for the silk concept store La Tessitura, DVD video edito
dalle Edizioni Polidesign. 2005
Progettazione, direzione e realizzazione del DVD Video:
Francesco Galli, Alessandro Deserti”DiLabb. Sistema
dei laboratori per la didattica del design” Edizioni
Polidesign. 2003.
Gestione della progettazione e realizzazione del
DVD Video :” Lo Studio Televisivo: Luogo Macchina
Metafora” insieme alla Facoltà del Design del
Politecnico di Milano, al Dipartimento INDACO e al
Centro di Produzione televisiva della RAI Edizioni
Polidesign 2004
Progettazione, direzione esecutiva realizzazione del
Dvd video istituzionale per l’ azienda ” Gruppo Cimbali
Faema “ Edizioni Polidesign, Milano
Progettazione, e realizzazione DVD video “Movie
design per la comunicazione aziendale:Il caso studio
Mangiameli” Edizioni Polidesign .Milano 2002

skills + knowledge + good design + innovation + communication = competitive edge • good business
Milano in Melbourne
Fellowship Sponsor
Victorian Government
ISS Institute/Victorian Government
(Design) Fellowship
Host Sponsor
Victoria University
School of School
of Creative Industries
Venue. Equipment. Materials
www.vu.edu.au/creativeindustries
Supported by
City of Melbourne
www.melbourne.vic.gov.au
Endorsed by
DIA
www.dia.org.au
Professional Development
points are available
Strategic Design Workshop
fusing design and interactive media
About the
workshop
CORPORATE COMMUNICATION
CROSS VISION DESIGN STRATEGY
Course participants will learn to apply
the techniques of design to dynamic
communication applications. Activities
will include cross media interaction,
audiovisual communication, and the
language of the digital moving image.
The course will introduce participants
to the issues and work practices
surrounding the convergence of
language, technical, and strategic skills
in contemporary communications.
Format
The program comprises an illustrated
lecture, demonstrations, group and
individual discussion and a hands-on
project. Participants work in Design/
Production Teams of two people.
The Project
Partcipants will be supplied with a case
study activity, providing an opportunity
to design a multimedia communications
strategy and product.
Institute of
Australia
skills + knowledge + good design + innovation + communication = competitive edge • good business
THE METHODOLOGY
A strategic approach to creating online
communications that work.
• Research into the objectives of the
business, the audience, user needs
and technology issues.
• Analysis of current situation.
• Agreement of site objectives.
• Development of strategy for desired
state.
• Information architecture; design of
information flow.
• Development of plans detailing
content development (current and
future), and technology.
• Recommendations, implementation
specification, marketing plan, rigorous
measurement.
• Criteria and a measurement plan to
ensure the project’s success can be
measured against objectives.
• Development of plan for the project.
• Design the project.
THE RESULTS
THE METHODOLOGY SEEKS TO :
• Offer an excellent user experience.
• Reflect a solid understanding of
your audience/client.
• Follow best practice usability and
accessibility principles.
• Use innovative techniques.
• Provide measurable performance
supporting strategic goals.
International
Specialised
Skills Institute
Date/Time
September 2008
TWO-DAY WORKSHOP 1
• Fri 5 Sept, 9.30am to 5.00pm
• Sat 6 Sept, 9.00am to 5.00pm
TWO-DAY WORKSHOP 2
Repeat of Workshop 1.
• Fri 12 Sept, 9.30am to 5.00pm
• Sat 13 Sept, 9.00am to 5.00pm
Fee
$430 which includes tuition, materials,
use of equipment, morning and afternoon
refreshments on both days.
ISS Institute has sponsorship support
- we are passing on these savings to all
workshop participants.
Special Early Bird rate: $340 for those-
who Register and pay prior to Tuesday
26 August 2008.
Bring lunch with you to use the time to
work on your project and network with
others in the workshop.
Venue
Room 16.15
Level 16
300 Flinders St
School of Creative Industries
Victoria University
Milano in Melbourne
International
Specialised

Strategic Design Workshop

Skills Institute

Registration Form
fusing design and interactive media

I am registering for [tick your choice please] :
[ ] TWO-DAY WORKSHOP 1
Fri 5 Sept, 9.30am - 5pm • Sat 6 Sept, 9am - 5pm
OR
[ ] TWO-DAY WORKSHOP 2
Repeat of Workshop 1.
Fri 12 Sept, 9.30am - 5pm • Sat 13 Sept, 9am - 5pm
Fee Tick appropriate box please
[ ] $430 Workshop
[ ] $340 Special Early Bird rate: $340 for those who
Register and pay prior to 26 August 2008
Post, email or fax
ISS Institute, Suite 101, 685 Burke Road, Camberwell 3124
T 03 9882 0055 F 03 9882 9866 E issi.ceo@pacific.net.au
Payment Method: from the workshop after registration is received by
O Cash (Pay directly at ISS office or by arrangement)
O Cheque (Make payable to ‘ISS Institute’)
O Postal Order (Make payable to ‘ISS Institute’)
O Credit Card (Diners and American Express are not accepted)
O Mastercard O Visa
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Cardholder Signature_____________________________________
If you have not received an email or fax of confirmation, please contact the ISS Institute office on 9882 0055
to find out the status of your application - do not assume that because you have sent an application you are
automatically enrolled in the workshop
PRINT CLEARLY PLEASE
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Your purpose for doing this course? _____________________________________________
___________________________________________________________________________
Name____________________________________________________________________
Organisation _____________________________________________________________
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Conditions of Registration
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PLEASE READ
Enrolment • Entry Requirements In general no
formal entrance requirements are necessary.
• Conditions of Registration Complete the
registration form attached. Registration can be
made by email, post or fax. Cash must be paid
at the ISS office - do not mail. An email or fax
of confirmation will be sent after full payment of
fee. Note: A position in the workshop will not be
reserved without payment being received by this
office. Enrolment is on a first-come-first-served
basis based on time of receipt of fees. If you
have not received an email or fax of confirmation,
please contact the ISS Institute office on 9882
0055 to find out the status of your application.
Do not assume that because you have sent an
application you are automatically enrolled in the
workshop • Refunds Please check your enrolment
carefully. We regret that a refund will only be given
if the workshop does not proceed. If you withdraw
ISS Institute, a $50 adminstration fee is payable.
Refunds will not be given to those who withdraw
three days or less prior to the workshop
• Cancellation ISS Institute reserves the right
to cancel the workshop if minimum enrolment
numbers are not attained. In the event of
cancellation due to insufficient enrolments or
other, all fees will be fully refunded. Two or more
working days notice will be given should the
workshop be cancelled • Disclaimer ISS Institute
reserves the right to amend or cancel any or all
sessions listed herein without notice or prejudice.
ISS Institute takes reasonable steps to obtain
and give information about the workshop from
appropriate sources, including materials used
and the safety of the environment, but accepts
no responsibility for inadequate or incorrect
information given to it, or in the course notes, by
the workshop presenters, supplier of materials
or other third party • Privacy ISS Institute may
photograph or video record workshop participants
activities for use in promotion of the work of ISS
Institute. Please let ISS Institute know if you object
to use of pictures of yourself in this way. April 2008

skills + knowledge + good design + innovation + communication = competitive edge • good business